Hook Research is a London based content development specialist and market research agency. We are proud to provide consumer insights and brand strategy to some of the biggest organisations across media, youth, and entertainment.
Hook has heritage working on research, brand, strategy and insight projects for the biggest media brands in the UK and globally. As Hook has grown we’ve broadened our client list beyond media, working with both innovative, young companies as well as respected, classic businesses to help them understand their audiences and power up their brands.
Our passion is problem solving
At Hook Research we love taking on challenging projects, whether that’s leading a deep-dive into hard-to-reach audiences or coordinating research across multiple continents. We always develop bespoke methodologies for each of our clients – it’s because we know that no two brands are the same and each project requires a completely different approach.
Providing straight-forward research
Call us crazy, but we think that the best research happens when you put consumers at the heart of your work, and that’s exactly what we strive to do with each project. We’re always Talking Human: communicating with our clients and audiences doesn’t require a bunch of technical mumbo jumbo. We stay up to date with the latest methodologies and trends but you’ll never catch us using jargon – we always communicate clearly and to the point.
Delivering real results
As a market research agency, we’ve helped create BAFTA-winning animations, lucrative merchandising models, and innovative content strategies. We’ve also helped our clients realise new brand identities and deliver effective, creative marcomms. Just imagine what we can do with your brand!
Ben Marsden – Controller of Audiences, ITV
“Hook have a wealth of experience across many sectors, as well as a deep reservoir of knowledge of the content, industry context and audiences in television. Hook appreciates the eddies and currents that flow between creative priorities and commercial prerogatives within the industry, and how to navigate them sensitively.”
Heather Pople – Head of Content Strategy and Planning, Sky
“The team at Hook combine qualities that I look for in an agency: creative approaches delivered on time and within budget. In particular, their jargon free insights have delivered analysis that is actually used within the business, rather than sitting on the shelf.”
Tim Ewington – Strategy Director, Shortlist Media
“Hook have been fundamental in helping us construct a compelling, fresh understanding of modern man. Their work has not only helped us develop ShortList’s editorial thinking, it has also contributed to a great advertiser story, which we have already shared with over 250 potential clients.”
Jim Mann – Head of Consumer Insight, Guardian News and Media
“Hook’s work has been fundamental in changing attitudes within the Guardian across a number of areas. This is especially the case with video and how it could be used to drive future growth. The learnings from their work have been used directly across the Guardian’s key properties, can be seen in action now, and are helping inspire current developments.”
Jack Fryer – Director of Research and Planning, Universal Music UK
“Hook is a first-class agency. They have consistently delivered the goods: sure-footed moderation, attentive client servicing and – most importantly – outputs that go well beyond basic reportage. What sets them apart is their ability to quickly contextualise findings within both a commercial and a cultural context.”
David Benabo – Content Research Manager, Channel 4
“Working with Hook is a pleasure, with the team always understanding what our objectives are and offering creative and innovative ways to achieve them. Their ability to produce clear and instructional insights mixed with extensive knowledge of the TV industry means that a collaboration with Hook always helps inform both strategic and creative decision-making”
Jeremy Nye – Business Intelligence, JUST EAT
“At JUST EAT we commission a lot of research into restaurants and customers, but delivery drivers were a new area for us. Hook Research sharpened the original brief and delivered a terrific profile of these undervalued and fascinating people. In particular, Hook’s engaging video portrait transformed drivers from shadowy figures in the periphery to people with clear personalities and motivations. Our strategic priorities in this area are now far clearer. We will be looking for more opportunities to engage Hook Research in future.”