Podcast Ads - Hook Research
Media Research
16/10/2017

‘I’m Just Looking for That Personal Connection’: Stories & Podcast Ads

With monthly podcast listenership increasing by 75% over the past 4 years, it’s unsurprising that people are starting to pay serious attention to this audio upstart. This is particularly true in the USA, where monthly podcast penetration has now reached 24% (the same amount of online Americans who use Twitter). As consumers have started to interact…
Read More
Semiotic Analysis
04/09/2017

Believing is Seeing: Sports Imagery and Semiotics

‘Football matters, as poetry does to some people and alcohol does to others… Football is inherent in the people… There is more eccentricity in deliberately disregarding it than in devoting a life to it. The way we play the game, organize it and reward it reflects the kind of community…
Read More
Hook Research - Connecting with Teen Viewers
Media Research
17/08/2017

Building the connection between broadcasters and their teen viewers

For teen viewers, today’s media landscape is far removed from the one known by their parents. Content is now encountered (and expected to sit) across an immense variety of digital spaces: Facebook, Spotify, Stitcher, Snapchat, YouTube, WhatsApp, Netflix, iTunes… the list goes on. Into this mix, add the increased availability…
Read More
Media Research
26/07/2017

BBC Media Action – Using radio drama to support people in Syria

At Hook Research, we regularly work with broadcasters in the UK, exploring the power of radio to connect with domestic audiences  - and we’re always interested to learn more about the development of this media around the globe. Sonia Whitehead works as Head of Research, at BBC Media Action, the…
Read More
Media Research
17/07/2017

Why are people worrying about Snapchat’s new Snap Map update?

Hook Research regularly works with young people around the UK to give them insight into what it means to work in media research. Ellis spent a week at Hook, exploring the broadcast landscape currently. As part of her work with us, Ellis pulled together a short piece of research exploring the…
Read More
Media Research
14/06/2017

‘Something for the girls’ – How the Girlguiding Brand Stays Fresh

At Hook Research, we’re always on the lookout for brands that inspire us. From engaging with audiences in new and exciting ways, to promoting positive, ethical messages – we think these brands are worth taking a look at! This week, we're looking at Girlguiding - particularly exploring how an older…
Read More
Facebook moderators - Hook Research
Media Research
24/05/2017

Facebook Moderators: Can they do more to help vulnerable teens?

The world’s largest social networking site has come under scrutiny (again) after Facebook moderators guidelines were leaked online. In the aftermath, The Guardian has launched an investigation into Facebook’s complicated and conflicting rules on what should and shouldn’t be allowed on the social media platform. How are Facebook moderators dealing…
Read More
Dark ads - Hook Research
Media Research
15/05/2017

Social media and general elections: exploring the murky world of dark ads

“My worry is this is going to be the first dark ads election, where the campaigners are able to pay to reach millions of people with less scrutiny than there ever has been before” – Will Moy, Director – Full Fact In February, Channel 4 commissioned a survey to see…
Read More
Qualitative Market Research
02/05/2017

Using Social Media Listening to Power Up Programme Research

Social media listening offers a powerful way to expand the scope of any programme research and more fully connect with audiences around the world. In 2016, 9 out of 10 British 16-24 year olds regularly logged into some form of social media. But it wasn’t just young people using these services:…
Read More
Media Research
28/03/2017

Listening to Your Audience: what we can’t Learn from Netflix

Netflix is the news again. (Is it ever not?) This weekend's Times Magazine featured a glossy profile of everyone's favourite TV 'disrupter' by Janice Turner. Laced with mild scepticism (especially enjoyable are her attempts to get Netflix execs to admit there might be a difference between reading a book and…
Read More
GET HOOKED!
Sign up for our monthly roundup of the most interesting developments in media, entertainment, research, and brand.

This information will never be shared with third parties.

GET HOOKED!
Sign up for our monthly roundup of the most interesting developments in media, entertainment, research, and brand.

This information will never be shared with third parties.