Media Research
14/06/2017

‘Something for the girls’ – How the Girlguiding Brand Stays Fresh

At Hook Research, we’re always on the lookout for brands that inspire us. From engaging with audiences in new and exciting ways, to promoting positive, ethical messages – we think these brands are worth taking a look at! This week, we're looking at Girlguiding - particularly exploring how an older…
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Facebook moderators - Hook Research
Media Research
24/05/2017

Facebook Moderators: Can they do more to help vulnerable teens?

The world’s largest social networking site has come under scrutiny (again) after Facebook moderators guidelines were leaked online. In the aftermath, The Guardian has launched an investigation into Facebook’s complicated and conflicting rules on what should and shouldn’t be allowed on the social media platform. How are Facebook moderators dealing…
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Dark ads - Hook Research
Media Research
15/05/2017

Social media and general elections: exploring the murky world of dark ads

“My worry is this is going to be the first dark ads election, where the campaigners are able to pay to reach millions of people with less scrutiny than there ever has been before” – Will Moy, Director – Full Fact In February, Channel 4 commissioned a survey to see…
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Qualitative Market Research
02/05/2017

Using Social Media Listening to Power Up Programme Research

Social media listening offers a powerful way to expand the scope of any programme research and more fully connect with audiences around the world. In 2016, 9 out of 10 British 16-24 year olds regularly logged into some form of social media. But it wasn’t just young people using these services:…
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Media Research
28/03/2017

Listening to Your Audience: what we can’t Learn from Netflix

Netflix is the news again. (Is it ever not?) This weekend's Times Magazine featured a glossy profile of everyone's favourite TV 'disrupter' by Janice Turner. Laced with mild scepticism (especially enjoyable are her attempts to get Netflix execs to admit there might be a difference between reading a book and…
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Feminist Movement - Hook Research
Media Research
17/03/2017

How is the feminist movement affecting teens today?

Last weekend, Hook Research attended the Women of the World Festival and sat in on a panel of four adolescent girls discussing their views on the feminist movement as teenagers. Whilst there was a genuine buzz of positivity and empowerment, there was also a real sense of just how much…
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Market Research video - Hook Research
Qualitative Market Research
10/03/2017

Creating Insights that Cut Through with Market Research Video

It is a truth universally acknowledged (at least among marketers) that video offers a powerful way of engaging with consumers. A quick Google uncovers lists of statistics backing up this claim: there’s the oft-repeated idea that a minute of video is worth 1.8 million words (a stat originating in a…
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Shakespeare and Migration - Hook Research
Semiotic Analysis
28/02/2017

The Art of Displacement: Exploring Shakespeare and Migration

What can we learn from Shakespeare in the modern day? From Twitter groups that elevate the under-represented to podcasters bonding over guilty pleasures, community building and belonging are topics that have dominated recent conversations with respondents. At Hook Research, we recently had a chance to speak with Arne Pohlmeier, a theatre director who is tackling these themes…
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Qualitative Market Research
14/02/2017

Swiping Right for Market Research – Challenging Traditional Recruitment?

We live in a world where we increasingly expect familiar, cosy businesses to be disrupted. From the cabs we take (Uber), to the people we date (Tinder) we are increasingly encouraged to log on and - swiping right - get the experience we want. Given that, we were wondering at…
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Social Taboos - Hook Research
Media Research
10/02/2017

Podcasting Social Taboos: Psychopaths, Sex Addicts and the Supernatural

Six years ago the media and commuters alike were in a frenzy over ‘mummy porn’ – the erotic pages of Fifty Shades of Grey were gracing train carriages across the country, with covers either bent backwards or held high to hide the red faces of Christian Grey’s admirers. Fast-forward to…
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Sign up for our monthly roundup of the most interesting developments in media, entertainment, research, and brand.

This information will never be shared with third parties.