Discovery

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Discovery Dialogue Demonstration

At Hook Research, we are constantly exploring new, adventurous ways of understanding the ebb and flow of consumers’ lives. Combining classical and cutting edge research methodologies, we ensure that our work always produces truly actionable insights.

Our industry experience has given us a unique perspective on the state of the market, but we always stay up-to-date on all the latest developments. Any piece of research begins with a thorough market analysis to understand the cultural and competitive forces at work.

We regularly hold tastemaker sessions with trendsetters and thought leaders, putting our finger to the collective cultural pulse and staying abreast of the latest trends and developments.

What matters to kids and youths is constantly changing. At Hook Research, we regularly run sessions speaking to young people about the latest must-have devices, the events they’re look forward to, and the problems they face. You can download the latest version of this report here.

Recruiting the right audience is vital for any research project. Our in-house recruitment team ensures that we are always getting the most useful perspectives. Tricky audiences don’t have to be out of the question – at Hook Research, we specialise in reaching new and hard-to-reach audiences.

Dialogue

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Discovery Dialogue Demonstration

Understanding an audience can be tricky if you don’t have the right tools. Over the years, we’ve honed our research methodologies to ensure that we are getting the most from each of our participants – and you are getting the most for your brand.

They’re classics for a reason. Panels, stakeholder interviews, focus groups, co-creation, in-home, triads, quads… the list of qualitative research techniques goes on. And we know how to effectively use each of them to get the most out of your audience.

Data doesn’t have to be boring! Our quant work empowers our clients with hard-hitting and actionable data. Services include: Online Surveys, Telephone & Face-to-face Surveys, Bespoke Projects, Tracking Surveys, Concept Testing & New Product Development, Brand Health Snapshot, Marketing Campaign (Pre/Post) Evaluation, Brand Equity (Competitive Mapping/Benchmarking), User Profiling (Behavioural Indexing), Market Segmentation (Cluster Analysis), Hypothesis Testing (Statistical Inference).

We’re taking co-creation to the next level. Our research methodologies supercharge classic focus groups to empower participants and stakeholders, encouraging them to invest more deeply in the research process.

From our experience working in TV, we know that viewers’ expectations and desires change throughout the day. Our Need State Monitor allows us to measure and understand these changes, ensuring that our clients can deliver the best possible programming to the right audiences at the right time.

We’re always searching for new research methodologies that deliver quality audience insights. Wearable technology – for instance – offers unprecedented access to consumers’ daily lives, while our app allows us to measure real-time, spontaneous behaviour across connected devices.

Demonstration

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Discovery Dialogue Demonstration

We know it’s important to look good. That’s why each of our bespoke outputs is designed from the ground up. Our in-house design and video teams ensure that we always deliver beautiful, visual, and uncluttered outputs – incorporating your brand logo into each product.

Our in-house team of professional designers transform each research project into something beautiful, keeping your brand at the heart of each piece. From full spec reports to PowerPoint presentations, each project has our distinct touch.

Take your findings beyond traditional PowerPoints. We work with professional filmmakers to transform our research into captivating films – you can see some examples of our work here.

Numbers and graphs don’t have to look boring. Our designers transform our powerful data into equally powerful infographics.

Bring your audience to life – lift them off the page and invite them into your office for a face-to-face meeting. Explore nuances in the research and get to know your audience on a personal level.

Think you have a project that we could get involved in? Get in touch