At Hook Research, we are constantly exploring new, adventurous ways of understanding the ebb and flow of consumers’ lives. Over the years, we’ve honed our research methodologies to ensure that we are getting the most from each of our participants – and you are getting the most for your brand. Combining classical and cutting edge research methodologies, we ensure that our work always produces truly actionable insights.

Each bespoke project we undertake at Hook Research is structured around our unique 4D Methodology. This iterative, responsive process allows us to generate powerful insights that shed light on specific issues as well as broader strategic questions.

DISCOVERY

Social Listening / Diaries / Surveys / Quant

In each project, our deep industry knowledge is supplemented by a Discovery stage that sheds light on the contours of the landscape being explored in the research.

DIALOGUE

Responsive Panels / Depths / Workshops

Building on the strong foundation of the Discovery stage, we engage consumers in honest, frank conversations, ensuring that we keep a two-way dialogue open at all times.

DEMONSTRATION

In-Home / Ethnography / Consumer Consulting

A thorough examination of respondents’ individual lives and worlds allows us to explore how ideas raised in the research can be powered up in future.

DELIVERABLES

Videos / Infographics / Personas

Our in-house design and video teams ensure that our debriefs and visuals tell compelling stories that stand out and achieve maximum penetration across your business.

At Hook Research, we have years of experience providing strategic research insights to brands across many different industries. However, we have gained particular experience in the following areas and look forward to bringing this expertise to your next project.

Programme testing

Hook’s unique 4D Methodology enables us to uncover insights about a TV programme, situate it within its content landscape, and understand how to power up the strongest elements to better connect with audiences. With many years of experience in the industry, we fully recognise the different business needs and creative aspects guiding programme development and curate each piece of research to maximise its impact across a range of internal clients.

Kids research

With backgrounds in teaching and mentoring, Hook’s researchers are trained and certified to work with children in a safe, supportive and engaging atmosphere. We know how to speak to kids in ways that they understand. Our ability to translate these conversations into action-led insights has helped develop award-winning kids content for broadcasters around the world. Our regular Show N Tell research sessions into kids’ lives further enable us to deep-dive into their worlds so that we can best support clients in their development of kids-facing products and services.

Youth audiences

At Hook, we have many years of experience understanding young people: We know their worlds, their habits, and the brands, people and media that influence them. As qualified teachers, our senior team know how to create a fun environment in which to work with young people safely. These skills have helped us implement research projects for the major youth media networks, and our research has been vital in launching award-winning programmes, web services, and consumer products around the world.

Advertising effectiveness

With so much competing for users’ attention, how do you make your ads stand out for your target audience? And – for that matter – do you even know who that audience is? At Hook, we work extensively with commercial sales teams to define target audiences and understand what messages are cutting through. Our strategic research insights have a heritage of helping companies connect with consumers, growing ads’ brand premiums, and aiding commercial teams in the creation of an advertiser friendly story.

Social fandom

From the comments sections of Instagram posts to YouTube reaction videos – there are more places than ever for consumers to express themselves about the products and companies they love. Using social listening tools to identify who are driving these conversations – and the moments that are sparking the most constructive dialogues – Hook is able to grasp the passions of online groups and understand how digital fandom crystallises around people, products, and brands online.

Brand empathy

At Hook, we understand brands. Across broadcast, print, and digital, we’ve performed sectorial reviews and run development workshops for brands in all of the major segments of the media industry. To really appreciate the brand at a granular level, we need to deep-dive into both the brand itself and its context within its industry. This process enables us to clearly conceptualise the identity of the brand, understand how it compares with its competitors, and explore how it can successfully develop against targets.

New product development

Hook’s consumer-focused approach to new product development has consistently delivered insights that have helped teams around the world generate new products with the highest possibly quality. Working across digital, broadcast, and print, our research reveals the trends currently shaping each industry, tapping into audience networks in order to get to the heart of current market drivers.

Brand extension

At Hook we know how to ensure that your brand’s magic is properly translated into any product extension. Our broad experience working with some of the biggest brands in the world means that we understand the challenges and opportunities faced by big brands, while also giving us unique insight into the values consumers connect with brand-names and how these can be best leveraged cross-channel.

Multiplatform strategy

At Hook, our heritage in print and digital has given us valuable insight into the emotional engagement that audiences attach to platforms and devices, and how this can be best leveraged by brands. Our unique 4D Methodology powers up our experience and allows us to generate a deep, comprehensive understanding of users’ platform needs. We have successfully employed this multi-platform approach in diverse areas from media products to takeaway services.

Digital engagement

At Hook, our heritage in print and digital has given us valuable insight into the emotional engagement that audiences attach to platforms and devices, and how this can be best leveraged by brands. Our unique 4D Methodology powers up our experience and allows us to generate a deep, comprehensive understanding of users’ platform needs. We have successfully employed this multi-platform approach in diverse areas from media products to takeaway services.

Consumer Consulting Workshops

The best plans and products are formed when you start with your audience in mind – but you need to know who they are first. Hook regularly leads Consumer Consulting Workshops letting clients experience first-hand the worlds of their consumers. Our approach is based on the strategies developed by the Stanford Research Institute (SRI), which puts the consumer at the heart of the research. By bringing decision makers closer to their customers, our sessions have deepened clients’ understanding of competitive markets; inspired new thinking; and ultimately impacted decision making at the highest level.

Social Intelligence

The challenge facing brands on social media is hardly ever a lack of data – but having too much of it. At Hook, we’ve partnered with data science company Signify to give our clients a comprehensive view of the vast social landscape and their places within it. Using a powerful combination of artificial intelligence and massive data sets, Signify analyses millions of online data points to open a window into the things that people really care about. Powering this data up with multi-market fieldwork enables us to get to the human heart of each share, like, and tweet and spot the underlying trends beneath the data.