At Hook Research, we are constantly exploring new, adventurous ways of understanding the ebb and flow of consumers’ lives. Over the years, we’ve honed our research methodologies to ensure that we are getting the most from each of our participants – and you are getting the most for your brand. Combining classical and cutting edge research methodologies, we ensure that our work always produces truly actionable insights.
Each bespoke project we undertake at Hook Research is structured around our unique 4D Methodology. This iterative, responsive process allows us to generate powerful insights that shed light on specific issues as well as broader strategic questions.
Social Listening / Diaries / Surveys / Quant
In each project, our deep industry knowledge is supplemented by a Discovery stage that sheds light on the contours of the landscape being explored in the research.
Responsive Panels / Depths / Workshops
Building on the strong foundation of the Discovery stage, we engage consumers in honest, frank conversations, ensuring that we keep a two-way dialogue open at all times.
In-Home / Ethnography / Consumer Consulting
A thorough examination of respondents’ individual lives and worlds allows us to explore how ideas raised in the research can be powered up in future.
Videos / Infographics / Personas
Our in-house design and video teams ensure that our debriefs and visuals tell compelling stories that stand out and achieve maximum penetration across your business.
At Hook Research, we have years of experience providing strategic research insights to brands across many different industries. However, we have gained particular experience in the following areas and look forward to bringing this expertise to your next project.