Insight to keep your audience hooked
Hook powers up media companies & youth brands with audience led market research, strategy and insight.
We help your brand understand its audience and stand out in an increasingly competitive world
We know it’s a challenge to build and sustain brands and products that continue to reflect the needs of modern audiences.
That’s why we’re here – based in the vibrant heart of Brixton, London, but with global reach, we deliver insights that will help your brand meet the shifting expectations of your consumers.
Our dynamic team cares deeply about what we do, carrying decades of expertise and a lifetime of passion. We’re tasked by the UK’s biggest media companies to deliver the research and strategy behind their biggest brands and content.
When your success depends on fresh new ideas and perspectives, we’re the hook you need.
We’ve
helped
create
Bafta-winning programming,
Lucrative merchandising models,
& trailblazing content strategies…
It’s why brands like these trust us with their most esteemed products & productions
How do we keep our edge?
Razor sharp thinking
We are endlessly curious about the ebb and flow of consumers lives. Here we publish the best thoughts from the minds of our expert team.
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What our clients Say
“Working with Hook is a pleasure, with the team always understanding what our objectives are and offering creative and innovative ways to achieve them. Their ability to produce clear and instructional insights mixed with extensive knowledge of the TV industry means that a collaboration with Hook always helps inform both strategic and creative decision-making.”
David Benabo
Senior Content Research Manager
“When I commission Hook, I know I’m going to get top-quality insights into the kids and youth markets. Over the many years I’ve worked with them, Hook’s deep understanding of the modern kids’ content landscape and the commercial pressures within it – combined with their extensive experience moderating young people – has regularly produced compelling findings that have guided our content and strategic decision-making in this dynamic space”
Ranya Mohyieldin
Former Director Fan Engagement & Insights, WarnerMedia
“Hook is a first-class agency. They have consistently delivered the goods: sure-footed moderation, attentive client servicing and – most importantly – outputs that go well beyond basic reportage. What sets them apart is their ability to quickly contextualise findings within both a commercial and cultural context”
Jack Fryer
Director of Research & Planning, Universal Music
“The engaging video Hook produced for us is currently the centre-piece of the Canopy website, reinforcing the power of print in a digital world. We’re incredibly pleased with Hook’s design-led approach to research (and their quick turnaround!) – we’ll certainly be using this video to drive our marketing moving forward!”
Jenna Walcott
Marketing Director, Canopy Media
“Hook’s experience intelligence and rigour is the reason they have been trusted to work with WhatsApp on a number of research projects across market (covering Europe, the Americas, Africa and Asia) exploring consumer’s messaging worlds and providing insights around how WhatsApp can develop their offering to meet current users needs and appeal to new audiences”
Hugh Broughton
UX Research, WhatsApp
“Hook’s research formed the basis of the first awayday of the newly created pop music team, involving all our national pop stations, where we used it to review our music output and the pop portfolio’s future strategy. It’s led to active engagement across the whole department which is the hallmark of good research.”
Lorna Clarke
Controller of Pop Music, BBC
“Hook’s research formed the basis of the first awayday of the newly created pop music team, involving all our national pop stations, where we used it to review our music output and the pop portfolio’s future strategy. It’s led to active engagement across the whole department which is the hallmark of good research.”
Heather People
Head of Content Strategy & Planning, Sky
“Hook Research sharpened the original brief and delivered a terrific profile of these undervalued and fascinating people. In particular, Hook’s engaging video portrait transformed drivers from shadowy figures in the periphery to people with clear personalities and motivations. Our strategic priorities in this area are now far clearer. We will be looking for more opportunities to engage Hook in future.”