Monthly Archives

June 2016

new you research - Hook Research
Kids Media
30/06/2016

3 Ways New Youth Research is Changing in Response to Technology

Young worlds are constantly changing, making it tricky to predict children’s future content needs. Kids becoming device natives, VOD services eroding traditional channel audiences, and the globalization of brands – among other rapid developments – have all initiated major upheavals in this space. At Hook Research, we are constantly adopting…
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Media Research
23/06/2016

Who needs experts? – Brexit & Post-Truth Politics in the Media

“People in have had enough of experts,” and for Michael Gove that’s why the cold response to the Leave campaign message amongst heavy-hitting economists is a reason to vote for Brexit. It’s easy to scoff, but in a landscape dominated by social media glitterati, the wisdom of crowds, and “post-truth” politicians, could…
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DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.