Monthly Archives

July 2016

Teen Choice Awards winners - Hook Research
Semiotic Analysis
29/07/2016

Brands will be the real Teen Choice Awards winners

You can’t go a week now, without being confronted by an awards ceremony. This week it's Fox’s Teen Choice Awards from Los Angeles - after which the Teen Choice Awards winners will be seen proudly hefting their multi-coloured surfboards across our papers and screens. But how long will this new found fame…
Read More
Media Research
27/07/2016

Feeling the Pokédrain: Pokémon Go, Battery Life, and AR Gaming

Internet forums are overrun with complaints about Pokémon Go sucking up phones’ batteries like some kind of deranged Zubat. While Niantic, the game’s publisher, is currently working on a patch for this issue it still raises the question about why this problem wasn’t recognised before the game’s launch. When researching new products, we…
Read More
Qualitative Market Research
21/07/2016

Blowing Up the Nuclear Family: the Changing Face of Family Research

Families are changing. In the past 10 years there have been major legislative, technological and attitudinal changes towards marriage. This means that it is no longer seen as unusual to be involved in a ‘complicated’ family structure. As a content development agency, we at Hook Research need to always keep…
Read More
Pro wrestling TV - Hook Research
Media Research
14/07/2016

In the Ring: What Brands Can Learn from Pro Wrestling TV

Anyone who has done research with men in the recent past knows pro wrestling TV, and WWE in particular, is a very big deal. And there’s a pretty clear reason for this: wrestling’s combination of soap opera plots and computer game progression offers a universal appeal that spans ages from…
Read More
Children's Media Conference 2016
Kids Media
08/07/2016

Diversity within the Children’s Media Conference 2016

Hook Research spent the last few days the The Children’s Media Conference 2016, exploring diversity within the kids media industry. A powerful and manic opening keynote from poet Lemn Sissay set the tone for the week: a theme of “Making it Happen” and exploring diversity within the children’s media industry. At…
Read More
DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.

DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.