Monthly Archives

September 2016

Hook Show N Tell - Hook Research
Consumer InsightKids Media
29/09/2016

Show N Tell Report 2016 – Hook Research’s Insight into Kids 7-12

https://vimeo.com/182409079 "There's no such thing as normal" How are kids thinking about different people and lifestyles? And how is this impacting their thoughts about themselves? Hook Research's Show N Tell Report 2016 aimed to answer these questions, and many others like them in our new, bi-annual research into the lives of British children.…
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Semiotic Analysis
27/09/2016

Finding a Voice: Modern Journalism in the Digital Age

https://vimeo.com/184350805   For our latest Talking Human video, Hook Research interviewed Phil Hilton - Editorial Director for Shortlist Media - about how the internet has had an impact on the voice of modern journalism. Finding a voice in modern journalism "I'm Phil Hilton - I'm the editorial director of Shortlist…
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The modern femoir - Hook Research
Media Research
22/09/2016

Exploring ‘The Best Seller’ and the Modern Femoir

In a connected world our individuality is what marks us out from the crowd. The witty tweet, the Instagram picture capturing something unique, the status update that says ‘I’m me’. However, how individual are we actually? How unique is the world we live in? What can those of us in market…
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mental health stigma - Hook Research
Media Research
21/09/2016

Why TV is Integral to Combatting the Nation’s Mental Health Stigma

Hook Research recently attended the Mental Wealth Festival in London, where TV was discussed as actively working to breakdown the mental health stigma in the UK. Mental health issues impact a large part of the population in this country: 1 in 4 people experience mental health problems in a year, while anxiety…
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GBBO Channel Brand 3 - Hook Research
Brand StrategyMedia Research
14/09/2016

The Great British Bake Off: Challenging Channel Brand

Right now, across the Internet, tempers are rising as high as a baker’s dozen of baps. The focus of this ire is the Great British Bake Off's move from its historical home on the BBC to a new slot on Channel 4. Like a mistimed sponge made of questionable ingredients,…
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Radio on Demand 2 - Hook Research
Media Research
09/09/2016

The Rise of Radio on Demand and Podcast Productivity

From life hacks to laundry service apps, millennial productivity is a big deal - 56% of millennials feel that technology helps them use their time more efficiently. One area in which we at Hook Research have really seen progress is the podcast industry, or the so called radio on demand. Whilst…
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Consumer Insight
07/09/2016

From Cradle to Rave: Changing how we Understand Lifestages

Anyone who has worked in research knows about the holy grail of the 18-35 audience. Of the age bands used throughout research, this group includes the tastemakers: the people who will not only consume a brand but who – through their vitality, coolness and effortless joie de vivre – will pull…
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kids streaming services - Hook Research
Kids Media
02/09/2016

Making the Case for Kids Streaming Services like Netflix

Netflix is now focusing its attention on kids streaming television by producing its first British children’s programmes. “Tenacious girls” will be the centerpiece of this new batch of programming: working with the BBC, the streaming giant will work to adapt Jill Murphy’s The Worst Witch into a 12-episode series. Independently,…
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DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.