Monthly Archives

October 2016

Creating a Successful Blog - Hook Research
Media Research
26/10/2016

Young People and Blogging: Creating a Successful Blog

Hook Research recently had the pleasure of attending Stylist Live, where with hordes of other digitally savvy women, we assembled to hear Natasha Courtenay-Smith, author of The Million Dollar Blog, talk about taking blogging from a part-time hobby to a full-time job. As we sat there amongst a crowd of…
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musique concrete - Hook Research
Semiotic Analysis
26/10/2016

Hearing Hidden Worlds – An Interview with a Musique Concrete Artist

https://vimeo.com/188876277 Musique Concrete is a composition technique that mixes raw recordings of sounds - squeeky hinges, rusty doorknobs - into celestial, eerie music. Tape loop artist Robin the Fog – one half of Musique Concrete group Howlround – met with Hook Research to talk about his work and the process behind creating his…
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Qualitative Market Research
20/10/2016

Modern Market Research Methods Create Valuable Insights

Modern market research methods and techniques are continually being adapted to reflect consumers’ changing behaviours. In the last couple of years we at Hook Research have been powering up classic techniques to understand broadcast audiences (such as BARB analysis and focus groups) with social media harvesting.  Blending these market research…
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ethnographic research techniques - Hook Research
Qualitative Market Research
14/10/2016

Consumer Consulting: Respectful Ethnographic Research Techniques

A recent Guardian review piece discussed whether authors had the experience and understanding to talk about cultures they were not a part of. This not only an interesting question for authors, but it is one that a researcher is often confronted with as well. For instance, can a researcher like…
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Media Research
07/10/2016

Not just a stab in the dark: tracking the bloody rise of the True Crime genre

“The human heart being what it is, murder was a theme not likely to darken and yellow with time” – Truman Capote, Interview on In Cold Blood, 1966 I’m ashamed to admit that I was a late convert to True Crime. Intending to kill a quick hour, I plugged into…
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the power of stories - Hook Research
Media Research
04/10/2016

The Power of Stories: Creating Conversations around Mental Health

“Every time I read a great book I felt I was reading a kind of map, a treasure map, and the treasure I was being directed to was in actual fact myself” – Matt Haig, Reasons to Stay Alive, on how reading helped him through a crippling period of depression. At…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.