Monthly Archives

November 2016

Consumer Insight
24/11/2016

Easy Like Sunday Morning: the Art of Human Moments

We all know the scene – a folded back duvet, a tray of coffee and the Sunday papers, with a happy couple wrapped up in silky pyjamas. The ‘ Easy Like Sunday Morning ’ theme was a selling point for mattress companies and home ware stores everywhere in the 90s.…
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Talking Human - Hook Research
Hook NewsQualitative Market Research
17/11/2016

What is Talking Human? – Changing perspectives to generate new insights

The most meaningful insights about culture, life and the brands/products that matter come when people are Talking Human i.e. when they’re engaging in passionate dialogues about the things they care about - giving us, as researchers, brief glimpses into the weird and wonderful hidden worlds that they inhabit and understand. https://vimeo.com/188876277 It…
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Daytime TV - Hook Research
Media Research
11/11/2016

The Future of Daytime TV – Trends in the UK Television Industry

On the 3rd of November Hook Research attended The Broadcast Commissioning Forum, where we had the opportunity to listen to decision makers from the UK’s biggest networks talk about where they saw the TV industry moving in the future, most interestingly in regards to daytime TV. One of the statistics…
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This information will never be shared with third parties.