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Monthly Archives

January 2017

Digital Democracy - Hook Research
Semiotic Analysis
27/01/2017

New Digital Democracy? Tweeting in the Age of Trump

As President Donald Trump continues to eschew traditional press meetings for more incendiary tweets, we at Hook Research spoke to Sam Mesquita - social director at a London marketing agency¬†- about the way social media now challenges power structures, the ability of hashtags to unite disparate, like-minded individuals, and the…
Saturday Night TV - Hook Research
Media Research
11/01/2017

Change Ahead: What to Expect from Saturday Night TV in 2017

Traditionally, Saturday night TV has focussed on providing light-hearted programming that is appropriate for the entire family: planet hopping timelords and music stars in the making have historically been the main orbiters in this Saturday evening TV universe. But 2017 may be the year this model is broken apart. Early…
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.