February 2017 - Hook Research

Shakespeare and Migration - Hook Research

Semiotic Analysis

28/02/2017

The Art of Displacement: Exploring Shakespeare and Migration

What can we learn from Shakespeare in the modern day? From Twitter groups that elevate the under-represented to podcasters bonding over guilty pleasures, community building and belonging are topics that have dominated recent conversations with respondents. At Hook Research, we recently had a chance to speak with Arne Pohlmeier, a theatre director who is tackling these themes…

Qualitative Market Research

14/02/2017

Swiping Right for Market Research – Challenging Traditional Recruitment?

We live in a world where we increasingly expect familiar, cosy businesses to be disrupted. From the cabs we take (Uber), to the people we date (Tinder) we are increasingly encouraged to log on and - swiping right - get the experience we want. Given that, we were wondering at…

Media Research

10/02/2017

Podcasting Social Taboos: Psychopaths, Sex Addicts and the Supernatural

Six years ago the media and commuters alike were in a frenzy over ‘mummy porn’ – the erotic pages of Fifty Shades of Grey were gracing train carriages across the country, with covers either bent backwards or held high to hide the red faces of Christian Grey’s admirers. Fast-forward to…

Hook News Qualitative Market Research

05/02/2017

Hook’s 4D Methodology – Discovery, Dialogue, Development, Deliverables

The world is increasingly complex. Our role at Hook Research is to make it less complex - giving advice and recommendation that offers clear direction, powered by the voice of the consumer. That's why we created our 4D Methodology. We feel that for research to properly drive decision making it needs…

The Art of Displacement: Exploring Shakespeare and Migration

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