Monthly Archives

March 2017

Media Research
28/03/2017

Listening to Your Audience: what we can’t Learn from Netflix

Netflix is the news again. (Is it ever not?) This weekend's Times Magazine featured a glossy profile of everyone's favourite TV 'disrupter' by Janice Turner. Laced with mild scepticism (especially enjoyable are her attempts to get Netflix execs to admit there might be a difference between reading a book and…
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Feminist Movement - Hook Research
Consumer Insight
17/03/2017

How is the feminist movement affecting teens today?

Last weekend, Hook Research attended the Women of the World Festival and sat in on a panel of four adolescent girls discussing their views on the feminist movement as teenagers. Whilst there was a genuine buzz of positivity and empowerment, there was also a real sense of just how much…
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Market Research video - Hook Research
Qualitative Market Research
10/03/2017

Creating Insights that Cut Through with Market Research Video

It is a truth universally acknowledged (at least among marketers) that video offers a powerful way of engaging with consumers. A quick Google uncovers lists of statistics backing up this claim: there’s the oft-repeated idea that a minute of video is worth 1.8 million words (a stat originating in a…
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DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.