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May 2017 - Hook Research
Monthly Archives

May 2017

Facebook moderators - Hook Research
Media ResearchTeen & Youth
24/05/2017

Facebook Moderators: Can they do more to help vulnerable teens?

The world’s largest social networking site has come under scrutiny (again) after Facebook moderators guidelines were leaked online. In the aftermath, The Guardian has launched an investigation into Facebook’s complicated and conflicting rules on what should and shouldn’t be allowed on the social media platform. How are Facebook moderators dealing…
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Dark ads - Hook Research
Media Research
15/05/2017

Social media and general elections: exploring the murky world of dark ads

“My worry is this is going to be the first dark ads election, where the campaigners are able to pay to reach millions of people with less scrutiny than there ever has been before” – Will Moy, Director – Full Fact In February, Channel 4 commissioned a survey to see…
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Qualitative Market Research
02/05/2017

Using Social Media Listening to Power Up Programme Research

Social media listening offers a powerful way to expand the scope of any programme research and more fully connect with audiences around the world. In 2016, 9 out of 10 British 16-24 year olds regularly logged into some form of social media. But it wasn’t just young people using these services:…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.