Monthly Archives

October 2017

MRS Kids & Youth Insights Conference 2018
Hook NewsQualitative Market Research
26/10/2017

MRS Panel – Making it real: finding authenticity in modern media products

We're thrilled to announce that we will be chairing a panel conversation at the MRS Kids & Youth Insights Conference on Thursday, 25 January 2018 in London. Hook Research has been working with a number of our clients over the past year to better understand what 'realness' and 'authenticity' looks like in…
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Hook News
25/10/2017

Introducing Social Intelligence – where AI meets Qualitative Research

At Hook Research we’ve been working with data science company Signify to produce Social Intelligence – an exciting new process that is sure to change the way you think about consumer research… Social Intelligence - overcoming the limits of social listening The best research and strategy is grounded in meticulous and…
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Qualitative Recruitment - Hook Research
Qualitative Market Research
19/10/2017

Here comes GDPR: The changing face of qualitative recruitment

Francesca is the Field Manager at Hook Research. In the midst of double-checking that our processes and forms are up-to-date per the new GDPR guidelines,  she took some time to sit down with us and talk about the evolution of qualitative recruitment throughout her career and what changes might be coming down…
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Podcast Ads - Hook Research
Media Research
16/10/2017

‘I’m Just Looking for That Personal Connection’: Stories & Podcast Ads

With monthly podcast listenership increasing by 75% over the past 4 years, it’s unsurprising that people are starting to pay serious attention to this audio upstart. This is particularly true in the USA, where monthly podcast penetration has now reached 24% (the same amount of online Americans who use Twitter). As consumers have started to interact…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.