Monthly Archives

November 2017

Qualitative Market Research
26/11/2017

The VoxBox: a new way to track engagement with video content

Combining the latest e-gaming technology with classic qualitative methods, Hook Research has developed the VoxBox - a powerful, new tool that helps our clients understand the precise moments in video content that are connecting with audiences. Have a quick look at this video to see the VoxBox in action: http://vimeo.com/244455264…
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07/11/2017

Big Data, AI, and Market Research: Keeping us Foxy

A contradiction lies at the heart of modern research: although predicting things remains extremely difficult, modern technology and big data has led to the frequent expectation that it should be easy to solve the most complex of problems. What increasing amounts of data has done is allow us to better…
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DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.