Are you up to date on the 2018 kids trends? No? Don’t worry – we’ve got you covered!

From the strangely hypnotic Floss Dance to plush, Microwaveable Monkeys – what are the trends to look out for over the next year? To get a sense of what is getting Gen Z and Gen Alpha excited, Hook Research spoke to young people around the UK about their favourite media, toys, and activities…

Curious to learn what they said? Click on the image below!

2018 Kids Trends

2018 Kids Trends

Want to learn more about young people?

Need to get a better handle on young audiences and their media habits? Want to understand how your brand can better connect with young people in the UK (and around the world)? At Hook Research, we’ve got you covered.

Keep up to date with 2018 Kids Trends: follow Hook on Twitter, and sign up for our newsletter (full to the brim with all of the latest kids info!) Or if you’d prefer to chat face-to-face we’d love to take you out for a coffee – just drop us an email at enquiries@hookresearch.co.uk and we can put a date in the diary.

Author Debbie

Debbie is Hook Research’s kids and youth specialist. She has been a pioneer in qualitative market research for 20 years, and her experience is regularly called upon by leading children’s programming providers.

More posts by Debbie
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.