January 2018 - Hook Research

29/01/2018

3 Big Takeaways from the MRS Kids & Youth Research Conference 2018

The 2018 MRS Kids & Youth Research Conference has come and gone again! Last Thursday Hook Research trouped down to the Southbank to host a panel discussion about authenticity in the media and listen to a host of passionate researchers talk about something near and dear to our hearts: young…

Nick

Consumer Insight

19/01/2018

What does it mean to be a man? The changing face of modern masculinity

In the midst of an international conversation about gender identity, Hook Research spoke to young men across the UK in order to understand their thoughts about masculinity and what it means to 'be a man' in the twenty-first century. This is a topic we've been interested for a while now:…

Sam

Hook News Qualitative Market Research

17/01/2018

Work experience at Hook Research – Karlin, Kenyon College

Karlin is a Senior at Kenyon College in the United States. She joined Hook Research for a week to learn more about media development, market research methods, and what it takes to work in a company like ours. We asked her to record her thoughts on the the moments that surprised…

The Hook Team

3 Big Takeaways from the MRS Kids & Youth Research Conference 2018

Work experience at Hook Research – Karlin, Kenyon College

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