Monthly Archives

February 2018

Dark Social - Hook Research
Semiotic Analysis
21/02/2018

What exactly is Dark Social and why should brands care? – Talking Human

For our latest Talking Human video, Hook Research sat down with Jonathan Sebire from Signify to better understand Dark Social - what it is, how it impacts the news cycle, and why brands should care about shedding light on this space. What is dark social? "Dark Social is essentially anything,…
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Debriefing Senior Stakeholders - Hook Research
Qualitative Market Research
15/02/2018

Debriefing senior stakeholders: three points to keep in mind

I was recently asked to offer some tips on debriefing senior stakeholders for VoxPopMe’s Perspectives vlog (if you're curious, you can hear my thoughts around 5:31). At Hook Research, we frequently present our findings to stakeholders at the top of the food chain and I thought that this video would…
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2018 MRS Social Media Summit - Hook Research
Media ResearchTeen & Youth
12/02/2018

3 Big Takeaways from the 2018 MRS Social Media Summit

Last week Hook Research attended the 2018 MRS Social Media Summit, and spent a fantastic day listening to stimulating talks about the current social media landscape and brands’ places within it. Running throughout the collection of interesting topics were three big themes that we will certainly be thinking about over…
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Kids Trends 2018 - Hook Research
Consumer InsightKids Media
07/02/2018

2018 Kids Trends: Floss Dance, Freestyle Footie, & Plushie Monkeys

Are you up to date on the 2018 kids trends? No? Don't worry - we've got you covered! https://vimeo.com/280359360 From the strangely hypnotic Floss Dance to plush, Microwaveable Monkeys - what are the trends to look out for over the next year? To get a sense of what is getting…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.