Monthly Archives

April 2018

Brand StrategyTeen & Youth
30/04/2018

Brands using memes: Keeping up with youth trends in 2018

Here at Hook Research we’re fascinated by the evolution of language and the myriad different ways people of all ages are communicating in 2018. In the past 10 years emojis, hashtags, acronyms and memes have become key methods of expression, and slang and shortcuts are now fundamental to the way…
Read More
Pret - Brand Strategy
Brand StrategyHook News
17/04/2018

Creating a Compassionate Brand: Thoughts from Hook’s New Starter

Imogen is Hook's new content and strategy executive. At Hook Research, we're always thinking about the brands that inspire and challenge us. To get her started, we've asked Imogen to share her thoughts on a brand that is getting her excited in 2018. Finding compassion among the cappuccinos The first…
Read More
The Power of Print - Hook Research
Media Research
08/04/2018

Trust & Tactility: The Power of Print in a Digital World

How strong is the power of print in a primarily digital world? That's the question Hook Research were tasked with answering for Canopy Media - the UK's biggest media inserts sales house. In this project, we spoke with senior figures across a number of industries - from media companies like the Guardian,…
Read More
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.