Monthly Archives

July 2018

Phone
Consumer Insight
27/07/2018

3 reasons Twitter Moments stands out as an alternative news source

10 minutes of scrolling through Twitter Moments at my desk this afternoon has given me the breaking news of Samira’s departure from Love Island, an overview of the heightened security around Trump’s visit to London and has shown me a viral video of a girl voguing at London Pride dressed…
Read More
Collaborative Co-Branding
Media Research
18/07/2018

Collaborative co-branding: Media Brands’ Response to Digital Disaster

It's no secret that traditional media outlets are under threat - and with many of our clients operating in this space, it's something that we at Hook Research are thinking about regularly. The rise of interactive digital platforms is posing a challenge to both television and print media, harming their…
Read More
Ethical Cosmetics
Brand Strategy
12/07/2018

Ethical Cosmetics: Lessons to be Learned from Billie and Lush

We have two new starters at Hook Research: Holly and Olly. We asked them to share their thoughts on a brand they admire. Holly decided to focus on Billie, an ethical cosmetics brand which runs the #ProjectBodyHair campaign - a project that aims to make shaving a choice not a…
Read More
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.