Monthly Archives

August 2018

Social Media Influencers
Brand Strategy
31/08/2018

Social Media Influencers – the magic key to solve brand woes?

It's 2018 and the media landscape is unrecognisable compared to what it once was. SVOD services have replaced Blockbuster, Instagram has replaced photo booths and now social media influencers are taking over the celebrity sphere. For those of you that haven't been paying attention, social media influencers are people (or…
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Hook Research - Brand Strategy Agency
Brand Strategy
28/08/2018

What are you looking for in a brand strategy agency?

What are you looking for in a brand strategy agency? A team that has a deep knowledge of your industry? One that has intimate knowledge of the lives and habits of your consumers? An agency that has the analytical skills to dig deep into your brand and answer your burning,…
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Love Island fans
Consumer InsightTeen & Youth
09/08/2018

Love Island Fans – The Most Loyal of Them All?

Ever been pied off by a peng sort while burning to a crisp in the Mallorcan summer sun? Me neither. But that didn’t stop me and 3 million other Love Island fans from watching the Series 4 launch back in June. Since then, it’s been one of the nation’s biggest talking…
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Fortnite phenomenon
Brand StrategyConsumer Insight
01/08/2018

The Fortnite Phenomenon: From Zero to Tier 100 in 70 days

Video games have come a long way since the days of avoiding 8-bit multi-coloured ghosts in a neon maze. Now you can explore entire gaming worlds with people across the globe from the comfort of your living room. But what is the Fortnite phenomenon? And why has the Hunger Games-esque fight-to-the-death…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.