Monthly Archives

September 2018

Surprise album
Brand StrategyMedia Research
07/09/2018

Surprise album releases – creating buzz in a Beyhive

Last week, one of the most enduring names in the music industry, Eminem, released a surprise album. This follows the lead of several musicians who in recent years have tried to avoid the stagnation of their brand by using surprise releases. But what lies behind this trend? Can an album…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.