October 2018 - Hook Research

Brand Strategy Teen & Youth

24/10/2018

How Teen Vogue Went from Acne to Activism

Lucy is the latest addition to our growing team at Hook. For her first blog she chose to write about a brand that has transformed its image in recent years – Teen Vogue. Three years ago, it would be unthinkable to associate a teen magazine with hard-hitting complex social and…

Media Research Teen & Youth

17/10/2018

Shiro’s Story – where freestyle rap meets gripping drama

YouTube isn’t the most obvious destination if you’re searching for a compelling new drama series. But the enthralling narrative of Shiro’s Story has captured a massive audience on the platform with its portrayal of family struggle, frayed relationships and gang violence. Written by grime MC turned director Rapman, the hit…

Media Research

15/10/2018

3 Big Takeaways from the 2018 Steve Hewlett Memorial Lecture

Charlotte Moore, the BBC’s Director of Content, recently delivered the 2018 Steve Hewlett Memorial Lecture to an audience of leading players from the British media. Her speech highlighted some of the most significant challenges currently facing the BBC and proposed potential solutions to ensure the broadcaster keeps up with new…

Media Research

02/10/2018

Amazon’s New Shoppable Content: Innovative or Just Hyped-up Teleshopping?

It is undeniable that product placement is increasingly influencing consumers’ purchasing habits. From Coronation Street to Love Island, it seems hard to get away from brand endorsements and promotional content on TV today. And now, brands are gearing up to integrate the viewing and shopping experiences with shoppable content. Amazon is…

How Teen Vogue Went from Acne to Activism

Shiro’s Story – where freestyle rap meets gripping drama

3 Big Takeaways from the 2018 Steve Hewlett Memorial Lecture

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