Monthly Archives

June 2019

Cancel Culture - Hook Research
19/06/2019

What is Cancel Culture? And why should brands care?

What is the greatest punishment for misbehaving influencers in a media environment in which the loudest voices thrive? It's being de-followed; silenced; or “Cancelled” - that's what social punishment looks like in today's Cancel Culture. We live in a period in which any individual can use social media to amplify…
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Kidtrepreneur - Hook Research
Kids Media
05/06/2019

The Rise of the Kidpreneur: Age is Only a Number

In 2019, kids are big in business. From fictional movies to real life news stories, today's kids are more and more being presented as capable business owners, leaders and moguls - as 'kidpreneurs'. The number of self-employed young people in the UK has doubled since 2001 and school subjects like…
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Childrens Media Conference 2019 - Hook Research
Hook NewsKids Media
05/06/2019

Children’s Media Conference 2019 – How should Youth Brands Use Audio?

Hook will be heading to the Children's Media Conference 2019 to host a panel conversation about the impact of kids spoken-word audio content (podcasts, smart speakers, voice, and audiobooks) on the wider youth media landscape - a conversation that will be built on the back of a piece of proprietary…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.