Monthly Archives

July 2019

Women's Sport
Media Research
24/07/2019

No Longer On The Sidelines: Women’s Sport Isn’t Playing Around

Can you name 5 players in women’s sport? How about 10? Now, think about it – how long would it take you to come up with the names of 10 men in sport? This question alone can tell a story about the undervalued history of women’s sport. Traditionally, men’s sport…
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kids-music
Creator ConversationsKids Media
18/07/2019

Christopher Renshaw on Composing Kids Music for Children’s Brands

Here at Hook Research we have been taking a closer look at the exciting landscape of youth audio (kids music, podcasts, smart speakers and audiobooks) and asking creatives in this industry to give us their take on what it's like to create content for kids. At The Children's Media Conference…
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Classic TV Show
Media Research
10/07/2019

Every Classic TV Show Needs To Have These 10 Things

As viewers we are continually told that we are living in a golden age of TV. We have more, better shows than ever before – at least if you believe the critics. However, with so much quality on our screens how do we divide a ‘classic’ TV show from one…
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CMC 2019 - Hook Research - Kids Audio
Hook NewsKids Media
10/07/2019

The Future of Kids Audio – a chat with the BBC, Sony Music, & Penguin

Last week we here at Hook Research headed to the Children’s Media Conference 2019 to host a panel that explored the impact of kids audio content – podcasts, smart speakers and audio books – on the youth media space with experts from across the industry. Our expert panel consisted of:…
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Podcasts for Kids - What If World
Creator ConversationsKids Media
01/07/2019

Eric O’Keeffe (Host of ‘What If World’) on Creating Great Podcasts for Kids

As part of our research into podcasts for kids (and other types of kids media), Hook Research have been reaching out to kids podcast creators around the world - asking them about their experiences creating and running audio products aimed at younger audiences. We recently managed to catch up with…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.