November 2019 - Hook Research

Creator Conversations Kids Media

26/11/2019

Creating ‘Imagination-Led’ Kids Audio – Pinna’s CEO Maggie McGuire

Can kids audio offer a guilt-free alternative to busy parents looking to keep their children entertained? Can audio stimulate and excite young people in a safe and engaging way? Those are the question that brands across the media landscape are exploring as they fight to claim the increasingly important ear-time…

Creator Conversations

21/11/2019

LGBT+ Kids Media for an Early Year’s Audience – Olly Pike on Pop’n’Olly

At Hook we love to get the opportunity to speak to organisations or people who are leading the way when it comes to inclusivity in Media. Recently we spoke to Olly Pike, an activist, author, illustrator and Youtuber whose mission it is to combat homophobia, biphobia and transphobia with his…

Creator Conversations

06/11/2019

Creating an Audio App for the Everyday – Jonathan Wilson on Podcast Alarm

Here at Hook we are fascinated with all things audio. Most recently we have been looking into emerging apps set to shake up the traditional role of podcasts. We spoke to Jonathan Wilson, the creator of Podcast Alarm, about the challenges that come with creating an app, the benefits of…

Kids Media

05/11/2019

‘They Look Like Me’: BAME Representation in Children’s Books

Kathryn is Hook's new Youth & Brand Consultant - to introduce her to the world, we asked her to spend some time thinking about a brand that she felt was changing the kids media landscape in a positive way... As a bookish child, I loved nothing more than finding female…

Creating ‘Imagination-Led’ Kids Audio – Pinna’s CEO Maggie McGuire

LGBT+ Kids Media for an Early Year’s Audience – Olly Pike on Pop’n’Olly

Creating an Audio App for the Everyday – Jonathan Wilson on Podcast Alarm

‘They Look Like Me’: BAME Representation in Children’s Books

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