July 2020 - Hook Research

Covid & the Consumer

31/07/2020

Covid & the Consumer: how lockdown re-wrote the meaning of escapism

Escapism has long been a driving force for consumer behaviours. The need to seek distraction and relief from the unpleasant realities of the world influences everything: from the media we watch and the products we buy, to where we travel. ‘Escapism’ in many ways has become a marketing by-word for…

Covid & the Consumer

15/07/2020

Covid & The Consumer: Access & Exclusivity in Digital Luxury Experiences

Luxury shopping is largely an experiential, tactile, in-shop experience. The personal service together with the look, touch, sound and smell of shops combine to create a sense of exclusivity and specialness. According to McKinsey, millennials in particular are looking for increasingly experiential and instagrammable luxury shopping experiences. However, with non-essential…

Creator Conversations

01/07/2020

Building Inclusive Fandoms: PodUK’s Founder, Jess Anson

It's such a lovely feeling to have a chat with someone who is so thoughtful and reflective when it comes to their industry. And that's certainly the case in this week's interview with Jess Anson, a Founder of PodUK - 'The UK's podcasting fan convention'. I reached out to Jess…

Covid & the Consumer

01/07/2020

Covid & the Consumer: Clothes Shopping and Self-Care In a Pandemic

Following on from last week's look at the changing face of the supermarket shopping experience during Covid-19, in this week's thought-piece we explore how shopping has become a reinforced act of self-care during the pandemic... Despite having nowhere to go, young people are purchasing more clothes online than ever, with…

Covid & the Consumer: how lockdown re-wrote the meaning of escapism

Building Inclusive Fandoms: PodUK’s Founder, Jess Anson

Covid & the Consumer: Clothes Shopping and Self-Care In a Pandemic

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