To celebrate International Women’s Day 2018 , I had the pleasure of taking part in a special episode of Perspectives, in association with WIRe (Women in Research). This female-only vlog explored the key changes and commitments that companies can make to best support women in the workplace and it was…
Last week Hook Research attended the 2018 MRS Social Media Summit, and spent a fantastic day listening to stimulating talks about the current social media landscape and brands’ places within it. Running throughout the collection of interesting topics were three big themes that we will certainly be thinking about over…
For teen viewers, today’s media landscape is far removed from the one known by their parents. Content is now encountered (and expected to sit) across an immense variety of digital spaces: Facebook, Spotify, Stitcher, Snapchat, YouTube, WhatsApp, Netflix, iTunes… the list goes on. Into this mix, add the increased availability…
The world’s largest social networking site has come under scrutiny (again) after Facebook moderators guidelines were leaked online. In the aftermath, The Guardian has launched an investigation into Facebook’s complicated and conflicting rules on what should and shouldn’t be allowed on the social media platform. How are Facebook moderators dealing…
Modern market research methods and techniques are continually being adapted to reflect consumers’ changing behaviours. In the last couple of years we at Hook Research have been powering up classic techniques to understand broadcast audiences (such as BARB analysis and focus groups) with social media harvesting. Blending these market research…
