Debbie, Author at Hook Research

29/09/2016

Show N Tell Report 2016 – Hook Research’s Insight into Kids 7-12

https://vimeo.com/182409079 "There's no such thing as normal" How are kids thinking about different people and lifestyles? And how is this impacting their thoughts about themselves? Hook Research's Show N Tell Report 2016 aimed to answer these questions, and many others like them in our new, bi-annual research into the lives of British children.…

Debbie

Media Research

21/09/2016

Why TV is Integral to Combatting the Nation’s Mental Health Stigma

Hook Research recently attended the Mental Wealth Festival in London, where TV was discussed as actively working to breakdown the mental health stigma in the UK. Mental health issues impact a large part of the population in this country: 1 in 4 people experience mental health problems in a year, while anxiety…

Debbie

Kids Media

02/09/2016

Making the Case for Kids Streaming Services like Netflix

Netflix is now focusing its attention on kids streaming television by producing its first British children’s programmes. “Tenacious girls” will be the centerpiece of this new batch of programming: working with the BBC, the streaming giant will work to adapt Jill Murphy’s The Worst Witch into a 12-episode series. Independently,…

Debbie

Qualitative Market Research

16/08/2016

What is an online research panel? – Qualitative research methods

Maybe you’re thinking about using an online research panel for your next big project, or perhaps you’ve just been asked by a local researcher to take part in one. Regardless, you may be wondering exactly what the panel is, or how valuable it is in the overall research process. If…

Debbie

Media Research

12/08/2016

Hijabs and High Jumps: Sexism in sports commentary at Rio 2016

Over the past week, there has been a lot of noise in the news about women in the Olympics – but, sadly, much of this has nothing to do with their sporting successes. Attention grabbing headlines have devoted more words to the amount of skin showed by the female athletes…

Debbie

Media Research

27/07/2016

Feeling the Pokédrain: Pokémon Go, Battery Life, and AR Gaming

Internet forums are overrun with complaints about Pokémon Go sucking up phones’ batteries like some kind of deranged Zubat. While Niantic, the game’s publisher, is currently working on a patch for this issue it still raises the question about why this problem wasn’t recognised before the game’s launch. When researching new products, we…

Debbie

Qualitative Market Research

21/07/2016

Blowing Up the Nuclear Family: the Changing Face of Family Research

Families are changing. In the past 10 years there have been major legislative, technological and attitudinal changes towards marriage. This means that it is no longer seen as unusual to be involved in a ‘complicated’ family structure. As a content development agency, we at Hook Research need to always keep…

Debbie

Kids Media

08/07/2016

Diversity within the Children’s Media Conference 2016

Hook Research spent the last few days the The Children’s Media Conference 2016, exploring diversity within the kids media industry. A powerful and manic opening keynote from poet Lemn Sissay set the tone for the week: a theme of “Making it Happen” and exploring diversity within the children’s media industry. At…

Debbie

Show N Tell Report 2016 – Hook Research’s Insight into Kids 7-12

Why TV is Integral to Combatting the Nation’s Mental Health Stigma

Making the Case for Kids Streaming Services like Netflix

What is an online research panel? – Qualitative research methods

Hijabs and High Jumps: Sexism in sports commentary at Rio 2016

Feeling the Pokédrain: Pokémon Go, Battery Life, and AR Gaming

Blowing Up the Nuclear Family: the Changing Face of Family Research

Diversity within the Children’s Media Conference 2016

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