All Posts By

Lucy

Secret Messages Behind this Year's Christmas Adverts
Semiotic Analysis
12/12/2019

Noëlstalgia: The secret messages behind this year’s Christmas adverts

Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from political news to Saturday night entertainment. We are endlessly intrigued by the hidden meaning within content. In this blog, Lucy (one of our semiotic specialists) explores the semiotic meaning of…
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BAME Mental Health
Consumer Insight
16/10/2019

BAME Mental Health – Fighting the Stigma (Mental Wealth Festival 2019)

This year was the first year City Lit’s Mental Wealth Festival featured a panel specifically exploring BAME experiences of mental health. The panel consisted of a mix of experts and mental health professionals who shared their personal experiences to help demonstrate the huge disparities BAME individuals experience within the mental…
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Womxn - How Language Got Woke - Hook Research
Semiotic Analysis
20/09/2019

Womxn vs women: How modern language is getting woke

Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from specialist music scenes to political news. We are fascinated by the underlying meaning of emerging trends. In this blog, Lucy (one of our semiotic specialists) briefly explores how semiotics can…
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Kidtrepreneur - Hook Research
Kids Media
05/06/2019

The Rise of the Kidpreneur: Age is Only a Number

In 2019, kids are big in business. From fictional movies to real life news stories, today's kids are more and more being presented as capable business owners, leaders and moguls - as 'kidpreneurs'. The number of self-employed young people in the UK has doubled since 2001 and school subjects like…
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Teen Vogue
Brand StrategyTeen & Youth
24/10/2018

How Teen Vogue Went from Acne to Activism

Lucy is the latest addition to our growing team at Hook. For her first blog she chose to write about a brand that has transformed its image in recent years – Teen Vogue. Three years ago, it would be unthinkable to associate a teen magazine with hard-hitting complex social and…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.