All Posts By

Mo

Red Bull and Grime
Brand StrategyMedia Research
18/03/2019

Meet the Clever Clash-ologists: Red Bull and Grime Music

In 2007, David Cameron made headlines by blaming Grime music for knife crime. Ten years later this genre has become a widely accepted part of mainstream British culture. With its new-found popularity, Grime is now ripe for bandwagon-jumping brands: Nike and Adidas, for instance, have all created campaigns in the…
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Urban comedy
Consumer InsightMedia Research
24/01/2019

Mandem Media: ‘Comedy Has Never Been This Peng’

Mo recently joined our growing team at Hook. In his first blog, he shares his insights into the increasing popularity of what he terms 'DIY Urban Comedy'.  ‘‘All the suit wearing guys in cities can't stand us. They don't understand us. When we speak in slang like this. You get…
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