I was recently asked to offer some tips on debriefing senior stakeholders for VoxPopMe’s Perspectives vlog (if you're curious, you can hear my thoughts around 5:31). At Hook Research, we frequently present our findings to stakeholders at the top of the food chain and I thought that this video would…
A contradiction lies at the heart of modern research: although predicting things remains extremely difficult, modern technology and big data has led to the frequent expectation that it should be easy to solve the most complex of problems. What increasing amounts of data has done is allow us to better…
On the 3rd of November Hook Research attended The Broadcast Commissioning Forum, where we had the opportunity to listen to decision makers from the UK’s biggest networks talk about where they saw the TV industry moving in the future, most interestingly in regards to daytime TV. One of the statistics…
