All Posts By

Sam

Creator Conversations
11/11/2020

I’m your number one fan: building impactful fandoms – Stephanie Fried, CMO Fandom

For the latest interview in our Creator Conversations series, we caught up with Stephanie Fried, the CMO at Fandom to chat about the results of their 2020 State of Fandom Report - diving into the impact Covid-19 has had on audiences' use and enjoyment of loved media over the past…
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Interactive Video Content - Kate Dimbleby, Stornaway
Creator Conversations
21/08/2020

Evolving Interactive Video Content – Kate Dimbleby, Founder of Stornaway

Interactive media isn't a particularly new phenomenon - I fondly remember tearing through 'Choose Your Own Adventure' books when I was a child, enjoying the various different endings (and tragic deaths for me, the main character) on offer. In a media landscape dominated by linear products (long films, cable TV,…
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PodUK - Jess Anson
Creator Conversations
01/07/2020

Building Inclusive Fandoms: PodUK’s Founder, Jess Anson

It's such a lovely feeling to have a chat with someone who is so thoughtful and reflective when it comes to their industry. And that's certainly the case in this week's interview with Jess Anson, a Founder of PodUK - 'The UK's podcasting fan convention'. I reached out to Jess…
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16/06/2020

Youth Brands and Covid-19 – Hook Kids Newsletter (May 2020)

This is the Hook Kids Newsletter - a round-up of the most interesting thoughts, insights, and findings about young people compiled by the Hook team each month. You can also get this newsletter delivered straight to your inbox each month - sign up for free by following this link. Hi…
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Art in the time of Covid - The Social Distance Streaming Festival
Creator Conversations
18/05/2020

Pandemic-Proof Art – the Social Distancing Festival’s founder, Nick Green

I've wanted to talk to Nick Green, the Founder of The Social Distancing Festival for a few weeks now. From his Toronto home, he's produced a site that aggregates and promotes artistic streams from around the world in an effort to "come together as a community at a time when…
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Broccoli Content - Hook Research
Creator Conversations
07/05/2020

New Pods For New Voices – Broccoli Content’s Founder, Renay Richardson

In a time when we're so concerned with our physical health, it seems appropriate to start a conversation with a brand whose tagline is "Content That's Good For You". Renay Richardson is the founder of ¬†Broccoli Content, a podcast production company creating opportunities for new voices to share their perspectives…
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Creator Conversations
22/04/2020

Podcast Radio – An Interview with Founder, Gerard Edwards

Discoverability is a huge issue in the podcast space - while fans of the medium (this author included) will often wax lyrical about the intimacy and authenticity of a good podcast, it's still the case that these products are only reaching a small section of the UK audience each week…
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Kids Audio Landscapes - Hook Research - Podcasts, Smart Speakers, Audio Books
Kids Media
13/04/2020

Kids Audio Landscapes – Podcasts, Smart Speakers, & Audio Books

What do young people think about the vast number of new audio products available to them? That's a question that brands are trying to figure out right now. Brands across the media ecosystem are trying to better understand how they can leverage the powerful intimacy and authenticity of products like…
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Wunder - Childhood Development Smartspeaker
Creator Conversations
07/04/2020

Using AI and Voice to Power-Up Parenting – Sandra Sobanska, Wunder

We're riding a rising wave of new tech at the moment: Virtual Reality can transport us digitally to fantastic new worlds; cars can now pretty much drive themselves; and smart speakers and voice assistants are becoming an increasingly common part of people's homes. The options for integrating these new tools…
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Yoto Player Interview - Speaker for Kids
Creator ConversationsKids Media
06/03/2020

Giving Kids Control – Jon Kell, Marketing Director of Yoto

Today's children's audio market is a rapidly growing space - from new platforms (such as Spotify Kids or Pinna) to new products (like the host of exciting kids podcasts flooding into the market). However, while much of the focus in kids audio has remained on the digital side of the…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.