All Posts By

Sam

Childrens Media Conference 2019 - Hook Research
Hook NewsKids Media
05/06/2019

Children’s Media Conference 2019 – How should Youth Brands Use Audio?

Hook will be heading to the Children's Media Conference 2019 to host a panel conversation about the impact of kids spoken-word audio content (podcasts, smart speakers, voice, and audiobooks) on the wider youth media landscape - a conversation that will be built on the back of a piece of proprietary…
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New and proven media
Media Research
12/06/2018

Striking a balance between new and proven media in the UK

Houseparty, Snapchat, Podcasts, YouTube - there are many different ways that UK audiences can now consume content and engage with the brands they love. But while brands need to engage with these new and emerging forms of content, they also need to keep one-eye on the past - making sure…
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Podcasts 2018 - Hook Research
Media Research
21/05/2018

What can brands learn from UK podcasts in 2018?

What do listeners want from UK podcasts in 2018? And how can brands best operate in this intimate audio space? Those are the questions Hook Research set out to answer in our new research into the UK podcast market. This research began with a series of conversations: chats with some…
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The Power of Print - Hook Research
Media Research
08/04/2018

Trust & Tactility: The Power of Print in a Digital World

How strong is the power of print in a primarily digital world? That's the question Hook Research were tasked with answering for Canopy Media - the UK's biggest media inserts sales house. In this project, we spoke with senior figures across a number of industries - from media companies like the Guardian,…
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Dark Social - Hook Research
Semiotic Analysis
21/02/2018

What exactly is Dark Social and why should brands care? – Talking Human

For our latest Talking Human video, Hook Research sat down with Jonathan Sebire from Signify to better understand Dark Social - what it is, how it impacts the news cycle, and why brands should care about shedding light on this space. What is dark social? "Dark Social is essentially anything,…
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Be a Man - Hook Research
Consumer Insight
19/01/2018

What does it mean to be a man? The changing face of modern masculinity

In the midst of an international conversation about gender identity, Hook Research spoke to young men across the UK in order to understand their thoughts about masculinity and what it means to 'be a man' in the twenty-first century. This is a topic we've been interested for a while now:…
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Qualitative Market Research
26/11/2017

The VoxBox: a new way to track engagement with video content

Combining the latest e-gaming technology with classic qualitative methods, Hook Research has developed the VoxBox - a powerful, new tool that helps our clients understand the precise moments in video content that are connecting with audiences. Have a quick look at this video to see the VoxBox in action: http://vimeo.com/244455264…
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Podcast Ads - Hook Research
Media Research
16/10/2017

‘I’m Just Looking for That Personal Connection’: Stories & Podcast Ads

With monthly podcast listenership increasing by 75% over the past 4 years, it’s unsurprising that people are starting to pay serious attention to this audio upstart. This is particularly true in the USA, where monthly podcast penetration has now reached 24% (the same amount of online Americans who use Twitter). As consumers have started to interact…
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Qualitative Market Research
02/05/2017

Using Social Media Listening to Power Up Programme Research

Social media listening offers a powerful way to expand the scope of any programme research and more fully connect with audiences around the world. In 2016, 9 out of 10 British 16-24 year olds regularly logged into some form of social media. But it wasn’t just young people using these services:…
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Market Research video - Hook Research
Qualitative Market Research
10/03/2017

Creating Insights that Cut Through with Market Research Video

It is a truth universally acknowledged (at least among marketers) that video offers a powerful way of engaging with consumers. A quick Google uncovers lists of statistics backing up this claim: there’s the oft-repeated idea that a minute of video is worth 1.8 million words (a stat originating in a…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.