All Posts By

Sam

Wunder - Childhood Development Smartspeaker
Creator Conversations
07/04/2020

Using AI and Voice to Power-Up Parenting – Sandra Sobanska, Wunder

We're riding a rising wave of new tech at the moment: Virtual Reality can transport us digitally to fantastic new worlds; cars can now pretty much drive themselves; and smart speakers and voice assistants are becoming an increasingly common part of people's homes. The options for integrating these new tools…
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Yoto Player Interview - Speaker for Kids
Creator ConversationsKids Media
06/03/2020

Giving Kids Control – Jon Kell, Marketing Director of Yoto

Today's children's audio market is a rapidly growing space - from new platforms (such as Spotify Kids or Pinna) to new products (like the host of exciting kids podcasts flooding into the market). However, while much of the focus in kids audio has remained on the digital side of the…
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Unusual Ingredients
Creator Conversations
14/02/2020

Music. Food. Experience – the Creators of ‘Unusual Ingredients’

What is the relationship between taste and sound? How has Instagram changed the way we interact with meals? And what experiences do modern musical artists need to provide in a world dominated by on-demand streaming? To answer some of these questions, Hook Research reached out to Unusual Ingredients: a live…
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Kyla Slaven (the Creator of Short & Curly) on Creating Podcasts that Tackle Difficult Questions
Creator ConversationsKids Media
17/12/2019

Tricky Ethics for Kids – Kyla Slaven, Creator of the Short & Curly Podcast

Here at Hook we like to stay abreast of all the latest developments in the world of podcasts and shine a light on the shows that we think audiences should be tuning into. Recently we have had the pleasure of talking with Kyla Slaven, the creator and producer of the…
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Pinna - Kids Audio
Creator ConversationsKids Media
26/11/2019

Creating ‘Imagination-Led’ Kids Audio – Pinna’s CEO Maggie McGuire

Can kids audio offer a guilt-free alternative to busy parents looking to keep their children entertained? Can audio stimulate and excite young people in a safe and engaging way? Those are the question that brands across the media landscape are exploring as they fight to claim the increasingly important ear-time…
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Leela Kids App - Hook Research Creator Conversations
Creator ConversationsKids Media
09/10/2019

Creating Spaces for Kids Podcasts – Sandeep Jain on the Leela Kids App

Read any interview about the fascinating world of kids podcast apps and its sure to feature Leela Kids - the 'world's first' podcast app aimed squarely at young people and their audio needs. With Pinna and the Kids Listen network, we feel that Leela Kids is doing some really interesting…
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Media Research
19/09/2019

The Hook Up (Hook’s Media Newsletter)

Every month, we at Hook sit down and create our Hook Up – a monthly newsletter composed of the most interesting things in the media landscape (combined with some of our own thoughts as well)! Not yet convinced? Take a look at this one – it’s a newsletter we sent…
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Kids Media
19/09/2019

That’s sooooo mainstream (Hook’s Kids Newsletter)

Each month, Hook sends out a kids newsletter - taking a peek at some of the biggest developments in the previous month, and adding in some of our own hot takes. Not yet convinced? take a look at this one - it's a newsletter we sent out in September 2019.…
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kids-music
Creator ConversationsKids Media
18/07/2019

Christopher Renshaw on Composing Kids Music for Children’s Brands

Here at Hook Research we have been taking a closer look at the exciting landscape of youth audio (kids music, podcasts, smart speakers and audiobooks) and asking creatives in this industry to give us their take on what it's like to create content for kids. At The Children's Media Conference…
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CMC 2019 - Hook Research - Kids Audio
Hook NewsKids Media
10/07/2019

The Future of Kids Audio – a chat with the BBC, Sony Music, & Penguin

Last week we here at Hook Research headed to the Children’s Media Conference 2019 to host a panel that explored the impact of kids audio content – podcasts, smart speakers and audio books – on the youth media space with experts from across the industry. Our expert panel consisted of:…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.