All Posts By

The Hook Team

Social Media Trends in 2019
Media Research
17/12/2018

Fully Transparent & Shoppable? Social Media Trends in 2019

What will be the biggest social media trends in 2019? Hook investigates the innovations that are set to take over social media platforms in the coming year. 2018 has been a transformative year for social media. With mass security breaches, data scandals and world leaders airing their disputes for all…
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Steve Hewlett Memorial Lecture
Media Research
15/10/2018

3 Big Takeaways from the 2018 Steve Hewlett Memorial Lecture

Charlotte Moore, the BBC’s Director of Content, recently delivered the 2018 Steve Hewlett Memorial Lecture to an audience of leading players from the British media. Her speech highlighted some of the most significant challenges currently facing the BBC and proposed potential solutions to ensure the broadcaster keeps up with new…
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Hook Research - Brand Strategy Agency
Brand Strategy
28/08/2018

What are you looking for in a brand strategy agency?

What are you looking for in a brand strategy agency? A team that has a deep knowledge of your industry? One that has intimate knowledge of the lives and habits of your consumers? An agency that has the analytical skills to dig deep into your brand and answer your burning,…
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Ethical Cosmetics
Brand Strategy
12/07/2018

Ethical Cosmetics: Lessons to be Learned from Billie and Lush

We have two new starters at Hook Research: Holly and Olly. We asked them to share their thoughts on a brand they admire. Holly decided to focus on Billie, an ethical cosmetics brand which runs the #ProjectBodyHair campaign - a project that aims to make shaving a choice not a…
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Where to, Britain - Hook Research
Brand StrategyMedia Research
19/06/2018

Where to, Britain? – Is Uber’s new branded content a success?

Where to, Britain? is a 6-part documentary series created by Channel 4 and Uber, showcasing vignettes about the ride-hailing app’s drivers and riders – you may have seen one or two of them on All4 or YouTube. These videos have shown up at the end of a contentious year for…
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Children's Media Conference 2018
Kids Media
29/05/2018

Children’s Media Conference 2018 – Big Lessons from Niche Memes

We're proud to announce that Hook Research will be hosting a panel at the Children's Media Conference 2018, exploring how brands can keep on top of new and emerging kids trends. Our co-founder, Nick Fisher, will be moderating the discussion and joining us on the stage will be: Marc Goodchild, Head of…
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Pret - Brand Strategy
Brand StrategyHook News
17/04/2018

Creating a Compassionate Brand: Thoughts from Hook’s New Starter

Imogen is Hook's new content and strategy executive. At Hook Research, we're always thinking about the brands that inspire and challenge us. To get her started, we've asked Imogen to share her thoughts on a brand that is getting her excited in 2018. Finding compassion among the cappuccinos The first…
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Hook NewsQualitative Market Research
17/01/2018

Work experience at Hook Research – Karlin, Kenyon College

Karlin is a Senior at Kenyon College in the United States. She joined Hook Research for a week to learn more about media development, market research methods, and what it takes to work in a company like ours. We asked her to record her thoughts on the the moments that surprised…
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2017 Year in Review - Hook Research
Hook NewsQualitative Market Research
18/12/2017

Hook Research in 2017: a Year in Review

As the year comes to a close, we've been looking back at the many different projects we've been lucky enough to work on in 2017. To celebrate we thought we'd share some of our favourite stats from the past 365 days at Hook Research. Take a look below! 2017 was a…
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MRS Kids & Youth Insights Conference 2018
Hook NewsQualitative Market Research
26/10/2017

MRS Panel – Making it real: finding authenticity in modern media products

We're thrilled to announce that we will be chairing a panel conversation at the MRS Kids & Youth Insights Conference on Thursday, 25 January 2018 in London. Hook Research has been working with a number of our clients over the past year to better understand what 'realness' and 'authenticity' looks like in…
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DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.