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The Hook Team

Creator Conversations

LGBT+ Kids Media for an Early Year’s Audience – Olly Pike on Pop’n’Olly

At Hook we love to get the opportunity to speak to organisations or people who are leading the way when it comes to inclusivity in Media. Recently we spoke to Olly Pike, an activist, author, illustrator and Youtuber whose mission it is to combat homophobia, biphobia and transphobia with his…
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BAME Representation in Childrens Books
Kids Media

‘They Look Like Me’: BAME Representation in Children’s Books

Kathryn is Hook's new Youth & Brand Consultant - to introduce her to the world, we asked her to spend some time thinking about a brand that she felt was changing the kids media landscape in a positive way... As a bookish child, I loved nothing more than finding female…
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Women's Sport
Media Research

No Longer On The Sidelines: Women’s Sport Isn’t Playing Around

Can you name 5 players in women’s sport? How about 10? Now, think about it – how long would it take you to come up with the names of 10 men in sport? This question alone can tell a story about the undervalued history of women’s sport. Traditionally, men’s sport…
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Gen Z consumers
Consumer InsightTeen & Youth

The Millennial Anomaly – Gen Z and Gen X are more similar than you think

We’ve all seen the news pieces. Millennials can’t afford to buy homes because of their obsession with avocado toast. Young people nowadays are too busy staring at their phones to maintain a job. Gen Z’s lack of loyalty is causing the downfall of established brand names. Very often, younger generations…
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Red Bull and Grime
Brand StrategyMedia ResearchTeen & Youth

Meet the Clever Clash-ologists: Red Bull and Grime Music

In 2007, David Cameron made headlines by blaming Grime music for knife crime. Ten years later this genre has become a widely accepted part of mainstream British culture. With its new-found popularity, Grime is now ripe for bandwagon-jumping brands: Nike and Adidas, for instance, have all created campaigns in the…
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UK Podcasts 2019
Brand StrategyTeen & Youth

UK Podcasts in 2019: Entering the Mainstream

Earlier this month, Spotify announced an earth-shaking move into podcasting. With its acquisition of Gimlet Media and Anchor – two major players in podcasts – the music streaming service is set to bring pods to a much wider audience. Spotify will reportedly pay $230 million for Gimlet, the largest acquisition…
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Sex Education
Media Research

The United Kingdom of Netflix: Here Comes One-Size-Fits-All Media

Last week, as I was aimlessly scrolling through Netflix, lazily allowing my eyes to pass over Oscar-nominated box office smash here, internationally-acclaimed crime drama there, I came across an original show called Sex Education. This struck me as a rather odd title to begin with – I wondered whether the…
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Urban comedy
Media ResearchTeen & Youth

Mandem Media: ‘Comedy Has Never Been This Peng’

‘‘All the suit wearing guys in cities can't stand us. They don't understand us. When we speak in slang like this. You get me; bredin; cuz; bredrin; bradda; bredin; safe; bredrin; you get me; bredrin; cuz; bredrin; bradda; bredrin; we speak in slang like this’’. These are the lyrics of…
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Boxy Girls
Brand StrategyKids Media

Boxy Girls – Unboxing Kids Trends in 2019

With Christmas over and the new year firmly underway, one gift kids have been receiving this festive period represents current kids trends better than any other – Boxy Girls. At first glance, Boxy Girls might seem no different from the innumerable other brands in your average toy shop. Bratz, Barbie…
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Social Media Trends in 2019

Fully Transparent & Shoppable? Social Media Trends in 2019

What will be the biggest social media trends in 2019? Hook investigates the innovations that are set to take over social media platforms in the coming year. 2018 has been a transformative year for social media. With mass security breaches, data scandals and world leaders airing their disputes for all…
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Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.