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Live TV is far from dead
Media Research
21/09/2020

The Death of Live TV or just the evolution of a medium?

Last week a tweet from 2018 resurfaced, going viral for a second time: I feel sorry for Netflix era kids. They will never know the high stakes adrenaline of running to the bathroom/fridge/bedroom in a single ad break, with the beckoning call of a sibling screaming “It’s ONNNNNN” to send…
Covid & the Consumer
17/06/2020

Covid & the Consumer: The Changing Face of the Supermarket Shop

We're beginning to explore the new realities and experiences of consumers in our new pandemic-focused world through our 'Covid & the Consumer' series of thought-pieces. In this first article, Lucy explores how the pandemic is changing the supermarket experience during Covid-19... Under lockdown the cultural discourse surrounding food shopping has…
DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.