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Blog - Hook Research
Pins & Nettie - Powering Up Animation with Research
Creator Conversations
09/04/2021

Powering Up Cartoons with Research – Shannon George, Daily Madness

As part of our Creator Conversation series, Hook chatted with Shannon George - Creative Director at Daily Madness Productions - about the role of research in creating and refining impactful animations for young people. From exploring the impact of the research-backed 'shyness curriculum' in their new show Pins & Nettie,…
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How do you choose what to watch on TV - Hook Research
Consumer InsightHook NewsMedia Research
09/03/2021

How do we choose what to watch on TV? – Consumer Insight Report 2021

You've reached the end of a long day, and all you want to do is chill out. You sink into the sofa, reach for the remote... and then what? How do you choose what to watch on TV? Understanding TV choice in a complex landscape “I feel like it must…
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Creator Conversations
11/11/2020

I’m your number one fan: building impactful fandoms – Stephanie Fried, CMO Fandom

For the latest interview in our Creator Conversations series, we caught up with Stephanie Fried, the CMO at Fandom to chat about the results of their 2020 State of Fandom Report - diving into the impact Covid-19 has had on audiences' use and enjoyment of loved media over the past…
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Live TV is far from dead
Media Research
21/09/2020

The Death of Live TV or just the evolution of a medium?

Last week a tweet from 2018 resurfaced, going viral for a second time: I feel sorry for Netflix era kids. They will never know the high stakes adrenaline of running to the bathroom/fridge/bedroom in a single ad break, with the beckoning call of a sibling screaming “It’s ONNNNNN” to send…
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Interactive Video Content - Kate Dimbleby, Stornaway
Creator Conversations
21/08/2020

Evolving Interactive Video Content – Kate Dimbleby, Founder of Stornaway

Interactive media isn't a particularly new phenomenon - I fondly remember tearing through 'Choose Your Own Adventure' books when I was a child, enjoying the various different endings (and tragic deaths for me, the main character) on offer. In a media landscape dominated by linear products (long films, cable TV,…
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New Escapism - Covid & the Consumer
Covid & the Consumer
31/07/2020

Covid & the Consumer: how lockdown re-wrote the meaning of escapism

Escapism has long been a driving force for consumer behaviours. The need to seek distraction and relief from the unpleasant realities of the world influences everything: from the media we watch and the products we buy, to where we travel. ‘Escapism’ in many ways has become a marketing by-word for…
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Digital Luxury Experiences
Covid & the Consumer
15/07/2020

Covid & The Consumer: Access & Exclusivity in Digital Luxury Experiences

Luxury shopping is largely an experiential, tactile, in-shop experience. The personal service together with the look, touch, sound and smell of shops combine to create a sense of exclusivity and specialness. According to McKinsey, millennials in particular are looking for increasingly experiential and instagrammable luxury shopping experiences. However, with non-essential…
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PodUK - Jess Anson
Creator Conversations
01/07/2020

Building Inclusive Fandoms: PodUK’s Founder, Jess Anson

It's such a lovely feeling to have a chat with someone who is so thoughtful and reflective when it comes to their industry. And that's certainly the case in this week's interview with Jess Anson, a Founder of PodUK - 'The UK's podcasting fan convention'. I reached out to Jess…
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Covid & the Consumer: Clothes Shopping and Self-Care In a Pandemic
Covid & the Consumer
01/07/2020

Covid & the Consumer: Clothes Shopping and Self-Care In a Pandemic

Following on from last week's look at the changing face of the supermarket shopping experience during Covid-19, in this week's thought-piece we explore how shopping has become a reinforced act of self-care during the pandemic... Despite having nowhere to go, young people are purchasing more clothes online than ever, with…
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Covid & the Consumer
17/06/2020

Covid & the Consumer: The Changing Face of the Supermarket Shop

We're beginning to explore the new realities and experiences of consumers in our new pandemic-focused world through our 'Covid & the Consumer' series of thought-pieces. In this first article, Lucy explores how the pandemic is changing the supermarket experience during Covid-19... Under lockdown the cultural discourse surrounding food shopping has…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.