Surprise album
Brand StrategyMedia Research
07/09/2018

Surprise album releases – creating buzz in a Beyhive

Last week, one of the most enduring names in the music industry, Eminem, released a surprise album. This follows the lead of several musicians who in recent years have tried to avoid the stagnation of their brand by using surprise releases. But what lies behind this trend? Can an album…
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Social Media Influencers
Brand Strategy
31/08/2018

Social Media Influencers – the magic key to solve brand woes?

It's 2018 and the media landscape is unrecognisable compared to what it once was. SVOD services have replaced Blockbuster, Instagram has replaced photo booths and now social media influencers are taking over the celebrity sphere. For those of you that haven't been paying attention, social media influencers are people (or…
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Hook Research - Brand Strategy Agency
Brand Strategy
28/08/2018

What are you looking for in a brand strategy agency?

What are you looking for in a brand strategy agency? A team that has a deep knowledge of your industry? One that has intimate knowledge of the lives and habits of your consumers? An agency that has the analytical skills to dig deep into your brand and answer your burning,…
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Love Island fans
Consumer Insight
09/08/2018

Love Island Fans – The Most Loyal of Them All?

Ever been pied off by a peng sort while burning to a crisp in the Mallorcan summer sun? Me neither. But that didn’t stop me and 3 million other Love Island fans from watching the Series 4 launch back in June. Since then, it’s been one of the nation’s biggest talking…
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Fortnite phenomenon
Brand StrategyConsumer Insight
01/08/2018

The Fortnite Phenomenon: From Zero to Tier 100 in 70 days

Video games have come a long way since the days of avoiding 8-bit multi-coloured ghosts in a neon maze. Now you can explore entire gaming worlds with people across the globe from the comfort of your living room. But what is the Fortnite phenomenon? And why has the Hunger Games-esque fight-to-the-death…
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Phone
Consumer Insight
27/07/2018

3 reasons Twitter Moments stands out as an alternative news source

10 minutes of scrolling through Twitter Moments at my desk this afternoon has given me the breaking news of Samira’s departure from Love Island, an overview of the heightened security around Trump’s visit to London and has shown me a viral video of a girl voguing at London Pride dressed…
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Collaborative Co-Branding
Media Research
18/07/2018

Collaborative co-branding: Media Brands’ Response to Digital Disaster

It's no secret that traditional media outlets are under threat - and with many of our clients operating in this space, it's something that we at Hook Research are thinking about regularly. The rise of interactive digital platforms is posing a challenge to both television and print media, harming their…
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Ethical Cosmetics
Brand Strategy
12/07/2018

Ethical Cosmetics: Lessons to be Learned from Billie and Lush

We have two new starters at Hook Research: Holly and Olly. We asked them to share their thoughts on a brand they admire. Holly decided to focus on Billie, an ethical cosmetics brand which runs the #ProjectBodyHair campaign - a project that aims to make shaving a choice not a…
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Where to, Britain - Hook Research
Brand StrategyMedia Research
19/06/2018

Where to, Britain? – Is Uber’s new branded content a success?

Where to, Britain? is a 6-part documentary series created by Channel 4 and Uber, showcasing vignettes about the ride-hailing app’s drivers and riders – you may have seen one or two of them on All4 or YouTube. These videos have shown up at the end of a contentious year for…
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New and proven media
Media Research
12/06/2018

Striking a balance between new and proven media in the UK

Houseparty, Snapchat, Podcasts, YouTube - there are many different ways that UK audiences can now consume content and engage with the brands they love. But while brands need to engage with these new and emerging forms of content, they also need to keep one-eye on the past - making sure…
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This information will never be shared with third parties.