Pret - Brand Strategy
Brand StrategyHook News
17/04/2018

Creating a Compassionate Brand: Thoughts from Hook’s New Starter

Imogen is Hook's new content and strategy executive. At Hook Research, we're always thinking about the brands that inspire and challenge us. To get her started, we've asked Imogen to share her thoughts on a brand that is getting her excited in 2018. Finding compassion among the cappuccinos The first…
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The Power of Print - Hook Research
Media Research
08/04/2018

Trust & Tactility: The Power of Print in a Digital World

How strong is the power of print in a primarily digital world? That's the question Hook Research were tasked with answering for Canopy Media - the UK's biggest media inserts sales house. In this project, we spoke with senior figures across a number of industries - from media companies like the Guardian,…
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Young Women in 2018 - Hook Research
Consumer Insight
26/03/2018

Sex-Ed & #SideProfileSelfies: What’s driving young women in 2018?

What's driving young women in 2018? What topics are they talking about? What platforms are getting them excited? And how can brands tap into this? These are questions that I'm often asked to consider in my work at Hook Research. I'm lucky enough to frequently sit down with incredible women…
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International Women’s Day 2018 - Hook Research
Qualitative Market Research
08/03/2018

“Flexibility aids productivity” – International Women’s Day 2018

To celebrate International Women’s Day 2018 , I had the pleasure of taking part in a special episode of Perspectives, in association with WIRe (Women in Research). This female-only vlog explored the key changes and commitments that companies can make to best support women in the workplace and it was…
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Dark Social - Hook Research
Semiotic Analysis
21/02/2018

What exactly is Dark Social and why should brands care? – Talking Human

For our latest Talking Human video, Hook Research sat down with Jonathan Sebire from Signify to better understand Dark Social - what it is, how it impacts the news cycle, and why brands should care about shedding light on this space. What is dark social? "Dark Social is essentially anything,…
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Debriefing Senior Stakeholders - Hook Research
Qualitative Market Research
15/02/2018

Debriefing senior stakeholders: three points to keep in mind

I was recently asked to offer some tips on debriefing senior stakeholders for VoxPopMe’s Perspectives vlog (if you're curious, you can hear my thoughts around 5:31). At Hook Research, we frequently present our findings to stakeholders at the top of the food chain and I thought that this video would…
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2018 MRS Social Media Summit - Hook Research
Media Research
12/02/2018

3 Big Takeaways from the 2018 MRS Social Media Summit

Last week Hook Research attended the 2018 MRS Social Media Summit, and spent a fantastic day listening to stimulating talks about the current social media landscape and brands’ places within it. Running throughout the collection of interesting topics were three big themes that we will certainly be thinking about over…
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Kids Trends 2018 - Hook Research
Consumer InsightKids Media
07/02/2018

2018 Kids Trends: Floss Dance, Freestyle Footie, & Plushie Monkeys

It's only February, but - yes - we're already talking about 2018 kids trends. From the strangely hypnotic Floss Dance to plush, Microwaveable Monkeys - what are the trends to look out for over the next year? To get a sense of what is getting Gen Z and Gen Alpha…
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Kids Media
29/01/2018

3 Big Takeaways from the MRS Kids & Youth Research Conference 2018

The 2018 MRS Kids & Youth Research Conference has come and gone again! Last Thursday Hook Research trouped down to the Southbank to host a panel discussion about authenticity in the media and listen to a host of passionate researchers talk about something near and dear to our hearts: young…
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Be a Man - Hook Research
Consumer Insight
19/01/2018

What does it mean to be a man? The changing face of modern masculinity

In the midst of an international conversation about gender identity, Hook Research spoke to young men across the UK in order to understand their thoughts about masculinity and what it means to 'be a man' in the twenty-first century. This is a topic we've been interested for a while now:…
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Sign up for our monthly roundup of the most interesting developments in media, entertainment, research, and brand.

This information will never be shared with third parties.