Yoto Player Interview - Speaker for Kids
Creator ConversationsKids Media
06/03/2020

Giving Kids Control – Jon Kell, Marketing Director of Yoto

Today's children's audio market is a rapidly growing space - from new platforms (such as Spotify Kids or Pinna) to new products (like the host of exciting kids podcasts flooding into the market). However, while much of the focus in kids audio has remained on the digital side of the…
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Unusual Ingredients
Creator Conversations
14/02/2020

Music. Food. Experience – the Creators of ‘Unusual Ingredients’

What is the relationship between taste and sound? How has Instagram changed the way we interact with meals? And what experiences do modern musical artists need to provide in a world dominated by on-demand streaming? To answer some of these questions, Hook Research reached out to Unusual Ingredients: a live…
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Kyla Slaven (the Creator of Short & Curly) on Creating Podcasts that Tackle Difficult Questions
Creator ConversationsKids Media
17/12/2019

Tricky Ethics for Kids – Kyla Slaven, Creator of the Short & Curly Podcast

Here at Hook we like to stay abreast of all the latest developments in the world of podcasts and shine a light on the shows that we think audiences should be tuning into. Recently we have had the pleasure of talking with Kyla Slaven, the creator and producer of the…
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Secret Messages Behind this Year's Christmas Adverts
Semiotic Analysis
12/12/2019

Noëlstalgia: The secret messages behind this year’s Christmas adverts

Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from political news to Saturday night entertainment. We are endlessly intrigued by the hidden meaning within content. In this blog, Lucy (one of our semiotic specialists) explores the semiotic meaning of…
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Kids Media
04/12/2019

AR Legos & Booty Shaking Llamas – Our list of the best Christmas Toys

What are the best toys to buy this Christmas? How do they stand out from the crowd? What is it about them that gets young people so excited? We’ve sifted through the ‘Best Sellers’, combed through the ‘Christmas Must Haves’ and leafed through the latest Argos catalogue to bring you…
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Pinna - Kids Audio
Creator ConversationsKids Media
26/11/2019

Creating ‘Imagination-Led’ Kids Audio – Pinna’s CEO Maggie McGuire

Can kids audio offer a guilt-free alternative to busy parents looking to keep their children entertained? Can audio stimulate and excite young people in a safe and engaging way? Those are the question that brands across the media landscape are exploring as they fight to claim the increasingly important ear-time…
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Creator Conversations
21/11/2019

LGBT+ Kids Media for an Early Year’s Audience – Olly Pike on Pop’n’Olly

At Hook we love to get the opportunity to speak to organisations or people who are leading the way when it comes to inclusivity in Media. Recently we spoke to Olly Pike, an activist, author, illustrator and Youtuber whose mission it is to combat homophobia, biphobia and transphobia with his…
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Podcast Alarm
Creator Conversations
06/11/2019

Creating an Audio App for the Everyday – Jonathan Wilson on Podcast Alarm

Here at Hook we are fascinated with all things audio. Most recently we have been looking into emerging apps set to shake up the traditional role of podcasts. We spoke to Jonathan Wilson, the creator of 'Podcast Alarm', about the challenges that come with creating an app, the benefits of…
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BAME Representation in Childrens Books
Kids Media
05/11/2019

‘They Look Like Me’: BAME Representation in Children’s Books

Kathryn is Hook's new Youth & Brand Consultant - to introduce her to the world, we asked her to spend some time thinking about a brand that she felt was changing the kids media landscape in a positive way... As a bookish child, I loved nothing more than finding female…
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Consumer Insight
24/10/2019

Male Mental Health – No Man is an Island (Mental Wealth Festival 2019)

What does it mean to be a man? What pressures are men under today? And what services are available to those struggling? These are just a few of the questions that were covered at the ‘No Man is an Island’ panel discussion at the Mental Wealth Festival 2019. The panellists…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.