LGBT+ Kids Media
Creator Conversations
21/11/2019

LGBT+ Kids Media for an Early Year’s Audience – Olly Pike on Pop’n’Olly

At Hook we love to get the opportunity to speak to organisations or people who are leading the way when it comes to inclusivity in Media. Recently we spoke to Olly Pike, an activist, author, illustrator and Youtuber whose mission it is to combat homophobia, biphobia and transphobia before they…
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Podcast Alarm
Creator Conversations
06/11/2019

Creating an Audio App for the Everyday – Jonathan Wilson on Podcast Alarm

Here at Hook we are fascinated with all things audio. Most recently we have been looking into emerging apps set to shake up the traditional role of podcasts. We spoke to Jonathan Wilson, the creator of 'Podcast Alarm', about the challenges that come with creating an app, the benefits of…
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BAME Representation in Childrens Books
Kids Media
05/11/2019

‘They Look Like Me’: BAME Representation in Children’s Books

Kathryn is Hook's new Youth & Brand Consultant - to introduce her to the world, we asked her to spend some time thinking about a brand that she felt was changing the kids media landscape in a positive way... As a bookish child, I loved nothing more than finding female…
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Consumer Insight
24/10/2019

Male Mental Health – No Man is an Island (Mental Wealth Festival 2019)

What does it mean to be a man? What pressures are men under today? And what services are available to those struggling? These are just a few of the questions that were covered at the ‘No Man is an Island’ panel discussion at the Mental Wealth Festival 2019. The panellists…
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BAME Mental Health
Consumer Insight
16/10/2019

BAME Mental Health – Fighting the Stigma (Mental Wealth Festival 2019)

This year was the first year City Lit’s Mental Wealth Festival featured a panel specifically exploring BAME experiences of mental health. The panel consisted of a mix of experts and mental health professionals who shared their personal experiences to help demonstrate the huge disparities BAME individuals experience within the mental…
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Leela Kids App - Hook Research Creator Conversations
Creator ConversationsKids Media
09/10/2019

Creating Spaces for Kids Podcasts – Sandeep Jain on the Leela Kids App

Read any interview about the fascinating world of kids podcast apps and its sure to feature Leela Kids - the 'world's first' podcast app aimed squarely at young people and their audio needs. With Pinna and the Kids Listen network, we feel that Leela Kids is doing some really interesting…
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Pete Harmer on Filmmaking
Creator Conversations
01/10/2019

Pete Harmer on Using Film-making to Empower Teens & Young People

Pete Harmer has over a decade’s worth of experience in film-making. Over the course of his career Pete has worked on commercial projects for organisations such as Microsoft as well as charity funded and community focused projects with disadvantaged people. Pete is passionate about empowering young people, and providing them…
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The Best Kids Podcasts
Kids Media
24/09/2019

Are these the best podcasts for kids? They’re certainly our favourites…

At Hook, we love podcasts (particularly kids podcasts). So we thought it would be interesting to have a chat with young audio fans, podcast makers, and media brands to see what they think are the best podcasts for kids right now - take a look at (and have a listen…
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Womxn - How Language Got Woke - Hook Research
Semiotic Analysis
20/09/2019

Womxn vs women: How modern language is getting woke

Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from specialist music scenes to political news. We are fascinated by the underlying meaning of emerging trends. In this blog, Lucy (one of our semiotic specialists) briefly explores how semiotics can…
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Media Research
19/09/2019

The Hook Up (Hook’s Media Newsletter)

Every month, we at Hook sit down and create our Hook Up – a monthly newsletter composed of the most interesting things in the media landscape (combined with some of our own thoughts as well)! Not yet convinced? Take a look at this one – it’s a newsletter we sent…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.