BAME Mental Health
Consumer Insight
16/10/2019

BAME Mental Health – Fighting the Stigma (Mental Wealth Festival 2019)

This year was the first year City Lit’s Mental Wealth Festival featured a panel specifically exploring BAME experiences of mental health. The panel consisted of a mix of experts and mental health professionals who shared their personal experiences to help demonstrate the huge disparities BAME individuals experience within the mental…
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Leela Kids App - Hook Research Creator Conversations
Creator ConversationsKids Media
09/10/2019

Creating Spaces for Kids Podcasts – Sandeep Jain on the Leela Kids App

Read any interview about the fascinating world of kids podcast apps and its sure to feature Leela Kids - the 'world's first' podcast app aimed squarely at young people and their audio needs. With Pinna and the Kids Listen network, we feel that Leela Kids is doing some really interesting…
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Pete Harmer on Filmmaking
Creator Conversations
01/10/2019

Pete Harmer on Using Film-making to Empower Teens & Young People

Pete Harmer has over a decade’s worth of experience in film-making. Over the course of his career Pete has worked on commercial projects for organisations such as Microsoft as well as charity funded and community focused projects with disadvantaged people. Pete is passionate about empowering young people, and providing them…
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The Best Kids Podcasts
Kids Media
24/09/2019

Are these the best podcasts for kids? They’re certainly our favourites…

At Hook, we love podcasts (particularly kids podcasts). So we thought it would be interesting to have a chat with young audio fans, podcast makers, and media brands to see what they think are the best podcasts for kids right now - take a look at (and have a listen…
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Womxn - How Language Got Woke - Hook Research
Semiotic Analysis
20/09/2019

Womxn vs women: How modern language is getting woke

Hook Research has conducted semiotic analysis for the UK’s leading media brands, digging into the core messages of everything from specialist music scenes to political news. We are fascinated by the underlying meaning of emerging trends. In this blog, Lucy (one of our semiotic specialists) briefly explores how semiotics can…
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Media Research
19/09/2019

The Hook Up (Hook’s Media Newsletter)

Every month, we at Hook sit down and create our Hook Up – a monthly newsletter composed of the most interesting things in the media landscape (combined with some of our own thoughts as well)! Not yet convinced? Take a look at this one – it’s a newsletter we sent…
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Kids Media
19/09/2019

That’s sooooo mainstream (Hook’s Kids Newsletter)

Each month, Hook sends out a kids newsletter - taking a peek at some of the biggest developments in the previous month, and adding in some of our own hot takes. Not yet convinced? take a look at this one - it's a newsletter we sent out in September 2019.…
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Women's Sport
Media Research
24/07/2019

No Longer On The Sidelines: Women’s Sport Isn’t Playing Around

Can you name 5 players in women’s sport? How about 10? Now, think about it – how long would it take you to come up with the names of 10 men in sport? This question alone can tell a story about the undervalued history of women’s sport. Traditionally, men’s sport…
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Kids Trends 2019
Kids Media
19/09/2019

Kids Trends in 2019: Zorgo, Best Friend Accounts, and Fortnite Clans

Here at Hook we spend our time going out and talking to young people about the big Kids Trends in 2019, getting their perspective on the media landscape now, finding out what they are really interested in, and how they navigate through these spaces. In our latest research we found…
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kids-music
Creator ConversationsKids Media
18/07/2019

Christopher Renshaw on Composing Kids Music for Children’s Brands

Here at Hook Research we have been taking a closer look at the exciting landscape of youth audio (kids music, podcasts, smart speakers and audiobooks) and asking creatives in this industry to give us their take on what it's like to create content for kids. At The Children's Media Conference…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.