Social Media Trends in 2019
Media Research
17/12/2018

Fully Transparent & Shoppable? Social Media Trends in 2019

What will be the biggest social media trends in 2019? Hook investigates the innovations that are set to take over social media platforms in the coming year. 2018 has been a transformative year for social media. With mass security breaches, data scandals and world leaders airing their disputes for all…
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Media Research
04/12/2018

I’m A Celebrity Get Me Out of Here – How Reality TV Escaped Its Nasty Past

­If asked about the main components of a hit reality show, most people might suggest celebrity spats, humiliating tasks and plenty of controversy. And while the tasks on this year’s series of I’m A Celebrity Get Me Out Of Here have been sufficiently testing for contestants, the show has a…
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Kids MediaMedia Research
12/11/2018

Viral kids songs – earworms for adults and kids alike

In the past few years a massive trend has been sweeping across YouTube – Viral Kids Songs. This trend isn’t brand new, of course, as YouTube has been known for its viral content since its launch back in 2005. Iconic videos like Charlie Bit My Finger, Chocolate Rain and Numa…
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Teen Vogue
Brand Strategy
24/10/2018

How Teen Vogue Went from Acne to Activism

Lucy is the latest addition to our growing team at Hook. For her first blog she chose to write about a brand that has transformed its image in recent years – Teen Vogue. Three years ago, it would be unthinkable to associate a teen magazine with hard-hitting complex social and…
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Shiro's Story
Media Research
17/10/2018

Shiro’s Story – where freestyle rap meets gripping drama

YouTube isn’t the most obvious destination if you’re searching for a compelling new drama series. But the enthralling narrative of Shiro’s Story has captured a massive audience on the platform with its portrayal of family struggle, frayed relationships and gang violence. Written by grime MC turned director Rapman, the hit…
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Steve Hewlett Memorial Lecture
Media Research
15/10/2018

3 Big Takeaways from the 2018 Steve Hewlett Memorial Lecture

Charlotte Moore, the BBC’s Director of Content, recently delivered the 2018 Steve Hewlett Memorial Lecture to an audience of leading players from the British media. Her speech highlighted some of the most significant challenges currently facing the BBC and proposed potential solutions to ensure the broadcaster keeps up with new…
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Shoppable Content - Hook Research
Media Research
02/10/2018

Amazon’s New Shoppable Content: Innovative or Just Hyped-up Teleshopping?

It is undeniable that product placement is increasingly influencing consumers’ purchasing habits. From Coronation Street to Love Island, it seems hard to get away from brand endorsements and promotional content on TV today. And now, brands are gearing up to integrate the viewing and shopping experiences with shoppable content. Amazon is…
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Surprise album
Brand StrategyMedia Research
07/09/2018

Surprise album releases – creating buzz in a Beyhive

Last week, one of the most enduring names in the music industry, Eminem, released a surprise album. This follows the lead of several musicians who in recent years have tried to avoid the stagnation of their brand by using surprise releases. But what lies behind this trend? Can an album…
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Social Media Influencers
Brand Strategy
31/08/2018

Social Media Influencers – the magic key to solve brand woes?

It's 2018 and the media landscape is unrecognisable compared to what it once was. SVOD services have replaced Blockbuster, Instagram has replaced photo booths and now social media influencers are taking over the celebrity sphere. For those of you that haven't been paying attention, social media influencers are people (or…
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Hook Research - Brand Strategy Agency
Brand Strategy
28/08/2018

What are you looking for in a brand strategy agency?

What are you looking for in a brand strategy agency? A team that has a deep knowledge of your industry? One that has intimate knowledge of the lives and habits of your consumers? An agency that has the analytical skills to dig deep into your brand and answer your burning,…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.