In a time when we're so concerned with our physical health, it seems appropriate to start a conversation with a brand whose tagline is "Content That's Good For You". Renay Richardson is the founder of Broccoli Content, a podcast production company creating opportunities for new voices to share their perspectives…
Here at Hook Research, we are endlessly fascinated with the evolving world of audio content and have been lucky enough to talk with some truly innovative podcast creators. Our most recent interviewee, the creator of Tumble and co-founder of KidsListen, Lindsay Patterson talked us through her journey into audio, her relationship…
What do young people think about the vast number of new audio products available to them? That's a question that brands are trying to figure out right now. Brands across the media ecosystem are trying to better understand how they can leverage the powerful intimacy and authenticity of products like…
We're riding a rising wave of new tech at the moment: Virtual Reality can transport us digitally to fantastic new worlds; cars can now pretty much drive themselves; and smart speakers and voice assistants are becoming an increasingly common part of people's homes. The options for integrating these new tools…
What is the relationship between taste and sound? How has Instagram changed the way we interact with meals? And what experiences do modern musical artists need to provide in a world dominated by on-demand streaming? To answer some of these questions, Hook Research reached out to Unusual Ingredients: a live…
