Guiding Channel 4’s content development strategy across their key genres



Content Panels

Consumer Workshops

Semiotic Analysis

Quantitative Research

Hook have worked with C4 to give them the audience insight that can guide their development of content within their key genre and grow replenisher audiences – our combination of longitudinal content panels, collaborative workshops, and semiotic analysis of genres has delivered blueprints for the development of science and history content; formatted content; gameshows and quiz; drama; and reality.

What our clients said

“Working with Hook is a pleasure, with the team always understanding what our objectives are and offering creative and innovative ways to achieve them. Their ability to produce clear and instructional insights mixed with extensive knowledge of the TV industry means that a collaboration with Hook always helps inform both strategic and creative decision-making.”

David Benabo
Senior Content Research Manager and Commissioning Executive

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