Discovering what makes a super-fan for Warner Media



Expert Interviews

Consumer workshops

Quantitative Study

Market sizing

Warner Media wanted to understand what turned a fan of their shows into a super-fan. Initial interviews with academic experts allowed us to develop hypotheses around types of fan and their behaviours. 

These hypotheses were road-tested and refined in interactive workshops with 5-12 yr olds across 5 European Markets. 

We then used quantitative research to help Warner understand the size of their different audiences, and the steps needed to help convert kids into superfans.

What our clients said

“When I commission Hook, I know I’m going to get top-quality insights into the kids and youth markets. Over the many years I’ve worked with them, Hook’s deep understanding of the modern kids’ content landscape and the commercial pressures within it – combined with their extensive experience modserating young people – has regularly produced compelling findings that have guided our content and strategic decision-making in this dynamic space”

Ranya Mohyieldin
Former Director Fan Engagement & Insights, WarnerMedia

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