CLIENT CASE STUDY

Giving Disney+ the audience insight they need to grow their brand

Client

METHODOLOGIES

Video viewing diaries

Cinema style screenings

Workshops

Multi-market quantitative studies

Disney+ trusts Hook to help them understand their biggest new titles in the UK and globally. Our expertise in screening new content with target viewers ensures that Disney can be confident about: what will excite the audience, who to market to, and what a new show will do to the overarching Disney+ offer.  

We have used a wide range of methodologies including viewing diaries, self-filmed videos, cinema style screenings, workshops and quantitative testing.

Results

Hook regularly works with Disney+ across its range of titles – both existing shows, and guiding the research behind the creation of new shows coming to market

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