Helping the world’s biggest media owners make family friendly content


Worked with Universal


Gogglebox ethnography

Qualitative interviews


Longitudinal Panel Workshops

Hook has been asked by big media owners such as the BBC and Universal to help them understand family audiences, and identify the qualities that make great family content

Our multi-disciplinary approach combines deep-dives into consumer lives; ethnographic work; and a range of qualitative research including our bespoke panel and face-to-face research.

Hook’s insights include creating golden rules for making powerful kids’ audio content and a playbook for the BBC producing family-friendly content in 2023 and beyond.

What our clients said

“Hook is a first-class agency. They have consistently delivered the goods: sure-footed moderation, attentive client servicing and – most importantly – outputs that go well beyond basic reportage. What sets them apart is their ability to quickly contextualise findings within both a commercial and cultural context”

Jack Fryer
Director of Research & Planning – Universal Music

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