Hook has been asked by big media owners such as the BBC and Universal to help them understand family audiences, and identify the qualities that make great family content
Our multi-disciplinary approach combines deep-dives into consumer lives; ethnographic work; and a range of qualitative research including our bespoke panel and face-to-face research.
Hook’s insights include creating golden rules for making powerful kids’ audio content and a playbook for the BBC producing family-friendly content in 2023 and beyond.
