Helping The BBC to understand their channel brands better




Longitudinal Panel

Focus groups

Strategic Analysis

With so much choice, the BBC tasked Hook to explore their range of channel brands (focusing on BBC Two and BBC Four) and understand what makes each BBC channel and its output unique.

Hook’s combination of deep-diving into each channel and their offer, with UK-wide consumer research helped us identify the strengths of each channel, and how they can work together to make the strongest overall BBC brand possible


The quality of Hook’s work is shown by our continued relationship with the BBC across department, and the fact that we have successfully made it onto the BBC Roster, for both adults and kids, three times

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