CLIENT CASE STUDY

Providing Cartoon Network with the research behind their biggest relaunches

Client

METHODOLOGIES

Animation Analysis

Market Mapping

Hook’s testing panel

Kids workshops

Quantitative Analysis

Hook are the go-to agency for testing new animation from idea through to full pilot. Cartoon Network has trusted Hook to provide the research behind their biggest relaunches of the last 10 years such as Ben 10; Powerpuff Girls; and Thundercats. 

Our research is impactful because it combines a panoramic analysis of the kids’ content market (animation analysis and market mapping)  with deep consumer understanding of the title being tested (via pre-placing content on our secure content testing panel, workshops, groups and paired depths), and results in confidence of how to position a cartoon for launch.

What our clients said

“When I commission Hook, I know I’m going to get top-quality insights into the kids and youth markets. Over the many years I’ve worked with them, Hook’s deep understanding of the modern kids content landscape and the commercial pressures within it – combined with their extensive experience moderating young people – has regularly produced compelling findings that have guided our content and strategic decision-making in this dynamic space”

Ranya Mohyieldin
Former Director Fan Engagement & Insights – WarnerMedia

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