Hook are the go-to agency for testing new animation from idea through to full pilot. Cartoon Network has trusted Hook to provide the research behind their biggest relaunches of the last 10 years such as Ben 10; Powerpuff Girls; and Thundercats.
Our research is impactful because it combines a panoramic analysis of the kids’ content market (animation analysis and market mapping) with deep consumer understanding of the title being tested (via pre-placing content on our secure content testing panel, workshops, groups and paired depths), and results in confidence of how to position a cartoon for launch.
