Providing specialist insight into new Whatsapp features for an international user-base


Worked with Meta


Digital depths

Screen recordings of usage and behaviours

Meta asked Hook to help them understand how to develop the camera function on WhatsApp in Brazil and Eastern Europe. We conducted face to face digital interviews in which smartphone users shared their screens, told us how they used WhatsApp, and shared where they thought they might use it more in the future. This led to a development roadmap for the roll out of new features on WhatsApp.

What our clients said

“Hook’s experience intelligence and rigour is the reason they have been trusted to work with WhatsApp on a number of research projects across market (covering Europe, the Americas, Africa and Asia) exploring consumer’s messaging worlds and providing insights around how WhatsApp can develop their offering to meet current users needs and appeal to new audiences.”

Hugh Broughton
UX Research, WhatsApp

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