CLIENT CASE STUDY

The BBC’s preferred partner for testing kids TV shows

Client

METHODOLOGIES

Bespoke online testing panel

Interviews and paired depths

Interactive Groups

We are market leaders in testing content, and providing meaningful feedback to programme makers. Our knowledge and experience is the reason we are BBC Children’s preferred partner for testing their kids’ TV shows. 

We are market leaders in testing content, and providing meaningful feedback to programme makers. Our knowledge and experience is the reason we are BBC Children’s preferred partner for testing their kids’ TV shows. 

Hook tests new content for the BBC every month. Each research project has a bespoke approach – ranging from our online testing panel, to IDIs and semiotic analysis. Shows we have tested include Blue Peter, Almost Never, Nova Jones, Saturday Mash Up, Dumping Ground, and Biff and Chip.

Results

Hook are on commission with BBC Children’s to test a new piece of content every month. We are trusted to conduct rapid development of big kids’ media because of our standing and experience of the sector.

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