Category

Brand Strategy

Red Bull and Grime
Brand StrategyMedia ResearchTeen & Youth
18/03/2019

Meet the Clever Clash-ologists: Red Bull and Grime Music

In 2007, David Cameron made headlines by blaming Grime music for knife crime. Ten years later this genre has become a widely accepted part of mainstream British culture. With its new-found popularity, Grime is now ripe for bandwagon-jumping brands: Nike and Adidas, for instance, have all created campaigns in the…
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UK Podcasts 2019
Brand StrategyTeen & Youth
25/02/2019

UK Podcasts in 2019: Entering the Mainstream

Earlier this month, Spotify announced an earth-shaking move into podcasting. With its acquisition of Gimlet Media and Anchor – two major players in podcasts – the music streaming service is set to bring pods to a much wider audience. Spotify will reportedly pay $230 million for Gimlet, the largest acquisition…
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Boxy Girls
Brand StrategyKids Media
17/01/2019

Boxy Girls – Unboxing Kids Trends in 2019

With Christmas over and the new year firmly underway, one gift kids have been receiving this festive period represents current kids trends better than any other – Boxy Girls. At first glance, Boxy Girls might seem no different from the innumerable other brands in your average toy shop. Bratz, Barbie…
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Teen Vogue
Brand StrategyTeen & Youth
24/10/2018

How Teen Vogue Went from Acne to Activism

Lucy is the latest addition to our growing team at Hook. For her first blog she chose to write about a brand that has transformed its image in recent years – Teen Vogue. Three years ago, it would be unthinkable to associate a teen magazine with hard-hitting complex social and…
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Surprise album
Brand StrategyMedia Research
07/09/2018

Surprise album releases – creating buzz in a Beyhive

Last week, one of the most enduring names in the music industry, Eminem, released a surprise album. This follows the lead of several musicians who in recent years have tried to avoid the stagnation of their brand by using surprise releases. But what lies behind this trend? Can an album…
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Social Media Influencers
Brand Strategy
31/08/2018

Social Media Influencers – the magic key to solve brand woes?

It's 2018 and the media landscape is unrecognisable compared to what it once was. SVOD services have replaced Blockbuster, Instagram has replaced photo booths and now social media influencers are taking over the celebrity sphere. For those of you that haven't been paying attention, social media influencers are people (or…
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Hook Research - Brand Strategy Agency
Brand Strategy
28/08/2018

What are you looking for in a brand strategy agency?

What are you looking for in a brand strategy agency? A team that has a deep knowledge of your industry? One that has intimate knowledge of the lives and habits of your consumers? An agency that has the analytical skills to dig deep into your brand and answer your burning,…
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Fortnite phenomenon
Brand StrategyConsumer Insight
01/08/2018

The Fortnite Phenomenon: From Zero to Tier 100 in 70 days

Video games have come a long way since the days of avoiding 8-bit multi-coloured ghosts in a neon maze. Now you can explore entire gaming worlds with people across the globe from the comfort of your living room. But what is the Fortnite phenomenon? And why has the Hunger Games-esque fight-to-the-death…
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Ethical Cosmetics
Brand Strategy
12/07/2018

Ethical Cosmetics: Lessons to be Learned from Billie and Lush

We have two new starters at Hook Research: Holly and Olly. We asked them to share their thoughts on a brand they admire. Holly decided to focus on Billie, an ethical cosmetics brand which runs the #ProjectBodyHair campaign - a project that aims to make shaving a choice not a…
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Where to, Britain - Hook Research
Brand StrategyMedia Research
19/06/2018

Where to, Britain? – Is Uber’s new branded content a success?

Where to, Britain? is a 6-part documentary series created by Channel 4 and Uber, showcasing vignettes about the ride-hailing app’s drivers and riders – you may have seen one or two of them on All4 or YouTube. These videos have shown up at the end of a contentious year for…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.