Category

Brand Strategy

Pret - Brand Strategy
Brand StrategyHook News
17/04/2018

Creating a Compassionate Brand: Thoughts from Hook’s New Starter

Imogen is Hook's new content and strategy executive. At Hook Research, we're always thinking about the brands that inspire and challenge us. To get her started, we've asked Imogen to share her thoughts on a brand that is getting her excited in 2018. Finding compassion among the cappuccinos The first…
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Brand StrategyMedia Research
26/07/2017

BBC Media Action – Using radio drama to support people in Syria

At Hook Research, we regularly work with broadcasters in the UK, exploring the power of radio to connect with domestic audiences  - and we’re always interested to learn more about the development of this media around the globe. Sonia Whitehead works as Head of Research, at BBC Media Action, the…
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Brand StrategyMedia Research
14/06/2017

‘Something for the girls’ – How the Girlguiding Brand Stays Fresh

At Hook Research, we’re always on the lookout for brands that inspire us. From engaging with audiences in new and exciting ways, to promoting positive, ethical messages – we think these brands are worth taking a look at! This week, we're looking at Girlguiding - particularly exploring how an older…
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GBBO Channel Brand 3 - Hook Research
Brand StrategyMedia Research
14/09/2016

The Great British Bake Off: Challenging Channel Brand

Right now, across the Internet, tempers are rising as high as a baker’s dozen of baps. The focus of this ire is the Great British Bake Off's move from its historical home on the BBC to a new slot on Channel 4. Like a mistimed sponge made of questionable ingredients,…
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Brand voice - Hook Research
Brand StrategyHook NewsMedia Research
04/08/2016

What makes a great brand voice? – Thoughts from Hook’s new starters

Exciting times in Hook's office as we have two new starters - Jess and Sam! To introduce them both, we've asked them to tell us a bit about their favourite brand voice, and what that says about the organisation behind it. Let’s be frank, Frank is a bit of a…
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DON'T MISS OUT!
Stay up-to-date with the latest and biggest trends in media, youth, and entertainment. Sign up for Hook's newsletter now:

This information will never be shared with third parties.