Category

Brand Strategy

Where to, Britain - Hook Research
Brand StrategyMedia Research
19/06/2018

Where to, Britain? – Is Uber’s new branded content a success?

Where to, Britain? is a 6-part documentary series created by Channel 4 and Uber, showcasing vignettes about the ride-hailing app’s drivers and riders – you may have seen one or two of them on All4 or YouTube. These videos have shown up at the end of a contentious year for…
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Brand Strategy
17/05/2018

A marketplace for unique stories: Exploring the Etsy brand

Raaheel recently joined the Hook Research team as a Research Manager. We asked him to share his thoughts on a brand that he thought was offering a particularly strong voice in the consumer space. For those of you who have not yet come across the app or website, Etsy is…
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Brand StrategyKids Media
30/04/2018

Brands using memes: Keeping up with youth trends in 2018

Here at Hook Research we’re fascinated by the evolution of language and the myriad different ways people of all ages are communicating in 2018. In the past 10 years emojis, hashtags, acronyms and memes have become key methods of expression, and slang and shortcuts are now fundamental to the way…
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Pret - Brand Strategy
Brand StrategyHook News
17/04/2018

Creating a Compassionate Brand: Thoughts from Hook’s New Starter

Imogen is Hook's new content and strategy executive. At Hook Research, we're always thinking about the brands that inspire and challenge us. To get her started, we've asked Imogen to share her thoughts on a brand that is getting her excited in 2018. Finding compassion among the cappuccinos The first…
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Brand StrategyMedia Research
26/07/2017

BBC Media Action – Using radio drama to support people in Syria

At Hook Research, we regularly work with broadcasters in the UK, exploring the power of radio to connect with domestic audiences  - and we’re always interested to learn more about the development of this media around the globe. Sonia Whitehead works as Head of Research, at BBC Media Action, the…
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Brand StrategyMedia Research
14/06/2017

‘Something for the girls’ – How the Girlguiding Brand Stays Fresh

At Hook Research, we’re always on the lookout for brands that inspire us. From engaging with audiences in new and exciting ways, to promoting positive, ethical messages – we think these brands are worth taking a look at! This week, we're looking at Girlguiding - particularly exploring how an older…
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GBBO Channel Brand 3 - Hook Research
Brand StrategyMedia Research
14/09/2016

The Great British Bake Off: Challenging Channel Brand

Right now, across the Internet, tempers are rising as high as a baker’s dozen of baps. The focus of this ire is the Great British Bake Off's move from its historical home on the BBC to a new slot on Channel 4. Like a mistimed sponge made of questionable ingredients,…
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Brand voice - Hook Research
Brand StrategyHook NewsMedia Research
04/08/2016

What makes a great brand voice? – Thoughts from Hook’s new starters

Exciting times in Hook's office as we have two new starters - Jess and Sam! To introduce them both, we've asked them to tell us a bit about their favourite brand voice, and what that says about the organisation behind it. Let’s be frank, Frank is a bit of a…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.