Category

Consumer Insight

Gen Z consumers
Consumer InsightTeen & Youth
25/04/2019

The Millennial Anomaly – Gen Z and Gen X are more similar than you think

We’ve all seen the news pieces. Millennials can’t afford to buy homes because of their obsession with avocado toast. Young people nowadays are too busy staring at their phones to maintain a job. Gen Z’s lack of loyalty is causing the downfall of established brand names. Very often, younger generations…
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Love Island fans
Consumer InsightTeen & Youth
09/08/2018

Love Island Fans – The Most Loyal of Them All?

Ever been pied off by a peng sort while burning to a crisp in the Mallorcan summer sun? Me neither. But that didn’t stop me and 3 million other Love Island fans from watching the Series 4 launch back in June. Since then, it’s been one of the nation’s biggest talking…
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Fortnite phenomenon
Brand StrategyConsumer Insight
01/08/2018

The Fortnite Phenomenon: From Zero to Tier 100 in 70 days

Video games have come a long way since the days of avoiding 8-bit multi-coloured ghosts in a neon maze. Now you can explore entire gaming worlds with people across the globe from the comfort of your living room. But what is the Fortnite phenomenon? And why has the Hunger Games-esque fight-to-the-death…
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Phone
Consumer Insight
27/07/2018

3 reasons Twitter Moments stands out as an alternative news source

10 minutes of scrolling through Twitter Moments at my desk this afternoon has given me the breaking news of Samira’s departure from Love Island, an overview of the heightened security around Trump’s visit to London and has shown me a viral video of a girl voguing at London Pride dressed…
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Young Women in 2018 - Hook Research
Consumer InsightTeen & Youth
26/03/2018

Sex-Ed & #SideProfileSelfies: What’s driving young women in 2018?

What's driving young women in 2018? What topics are they talking about? What platforms are getting them excited? And how can brands tap into this? These are questions that I'm often asked to consider in my work at Hook Research. I'm lucky enough to frequently sit down with incredible women…
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Kids Trends 2018 - Hook Research
Consumer InsightKids Media
07/02/2018

2018 Kids Trends: Floss Dance, Freestyle Footie, & Plushie Monkeys

Are you up to date on the 2018 kids trends? No? Don't worry - we've got you covered! https://vimeo.com/280359360 From the strangely hypnotic Floss Dance to plush, Microwaveable Monkeys - what are the trends to look out for over the next year? To get a sense of what is getting…
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Be a Man - Hook Research
Consumer Insight
19/01/2018

What does it mean to be a man? The changing face of modern masculinity

In the midst of an international conversation about gender identity, Hook Research spoke to young men across the UK in order to understand their thoughts about masculinity and what it means to 'be a man' in the twenty-first century. This is a topic we've been interested for a while now:…
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Hook Research - Connecting with Teen Viewers
Consumer InsightTeen & Youth
17/08/2017

Building the connection between broadcasters and their teen viewers

For teen viewers, today’s media landscape is far removed from the one known by their parents. Content is now encountered (and expected to sit) across an immense variety of digital spaces: Facebook, Spotify, Stitcher, Snapchat, YouTube, WhatsApp, Netflix, iTunes… the list goes on. Into this mix, add the increased availability…
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Feminist Movement - Hook Research
Consumer Insight
17/03/2017

How is the feminist movement affecting teens today?

Last weekend, Hook Research attended the Women of the World Festival and sat in on a panel of four adolescent girls discussing their views on the feminist movement as teenagers. Whilst there was a genuine buzz of positivity and empowerment, there was also a real sense of just how much…
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male mental health - Hook Research
Consumer Insight
11/12/2016

No Really, I’m Fine – the Current State of Male Mental Health in 3 Statistics

Hook Research attended the Southbank Centre’s annual Being a Man Festival in November, as part of our ongoing research into modern, urban masculinity. The current state of male mental health was a frequent topic throughout the festival’s varied talks; many contributors often lamented the brave masks that men felt they had to put on…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.