Category

Consumer Insight

How do you choose what to watch on TV - Hook Research
Consumer InsightHook NewsMedia Research
09/03/2021

How do we choose what to watch on TV? – Consumer Insight Report 2021

You've reached the end of a long day, and all you want to do is chill out. You sink into the sofa, reach for the remote... and then what? How do you choose what to watch on TV? Understanding TV choice in a complex landscape “I feel like it must…
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Consumer Insight
24/10/2019

Male Mental Health – No Man is an Island (Mental Wealth Festival 2019)

What does it mean to be a man? What pressures are men under today? And what services are available to those struggling? These are just a few of the questions that were covered at the ‘No Man is an Island’ panel discussion at the Mental Wealth Festival 2019. The panellists…
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BAME Mental Health
Consumer Insight
16/10/2019

BAME Mental Health – Fighting the Stigma (Mental Wealth Festival 2019)

This year was the first year City Lit’s Mental Wealth Festival featured a panel specifically exploring BAME experiences of mental health. The panel consisted of a mix of experts and mental health professionals who shared their personal experiences to help demonstrate the huge disparities BAME individuals experience within the mental…
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Gen Z consumers
Consumer InsightTeen & Youth
25/04/2019

The Millennial Anomaly – Gen Z and Gen X are more similar than you think

We’ve all seen the news pieces. Millennials can’t afford to buy homes because of their obsession with avocado toast. Young people nowadays are too busy staring at their phones to maintain a job. Gen Z’s lack of loyalty is causing the downfall of established brand names. Very often, younger generations…
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Love Island fans
Consumer InsightTeen & Youth
09/08/2018

Love Island Fans – The Most Loyal of Them All?

Ever been pied off by a peng sort while burning to a crisp in the Mallorcan summer sun? Me neither. But that didn’t stop me and 3 million other Love Island fans from watching the Series 4 launch back in June. Since then, it’s been one of the nation’s biggest talking…
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Fortnite phenomenon
Brand StrategyConsumer Insight
01/08/2018

The Fortnite Phenomenon: From Zero to Tier 100 in 70 days

Video games have come a long way since the days of avoiding 8-bit multi-coloured ghosts in a neon maze. Now you can explore entire gaming worlds with people across the globe from the comfort of your living room. But what is the Fortnite phenomenon? And why has the Hunger Games-esque fight-to-the-death…
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Phone
Consumer Insight
27/07/2018

3 reasons Twitter Moments stands out as an alternative news source

10 minutes of scrolling through Twitter Moments at my desk this afternoon has given me the breaking news of Samira’s departure from Love Island, an overview of the heightened security around Trump’s visit to London and has shown me a viral video of a girl voguing at London Pride dressed…
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Young Women in 2018 - Hook Research
Consumer InsightTeen & Youth
26/03/2018

Sex-Ed & #SideProfileSelfies: What’s driving young women in 2018?

What's driving young women in 2018? What topics are they talking about? What platforms are getting them excited? And how can brands tap into this? These are questions that I'm often asked to consider in my work at Hook Research. I'm lucky enough to frequently sit down with incredible women…
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Kids Trends 2018 - Hook Research
Consumer InsightKids Media
07/02/2018

2018 Kids Trends: Floss Dance, Freestyle Footie, & Plushie Monkeys

Are you up to date on the 2018 kids trends? No? Don't worry - we've got you covered! https://vimeo.com/280359360 From the strangely hypnotic Floss Dance to plush, Microwaveable Monkeys - what are the trends to look out for over the next year? To get a sense of what is getting…
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Be a Man - Hook Research
Consumer Insight
19/01/2018

What does it mean to be a man? The changing face of modern masculinity

In the midst of an international conversation about gender identity, Hook Research spoke to young men across the UK in order to understand their thoughts about masculinity and what it means to 'be a man' in the twenty-first century. This is a topic we've been interested for a while now:…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.