Category

Consumer Insight

Hook Research - Connecting with Teen Viewers
Consumer InsightTeen & Youth
17/08/2017

Building the connection between broadcasters and their teen viewers

For teen viewers, today’s media landscape is far removed from the one known by their parents. Content is now encountered (and expected to sit) across an immense variety of digital spaces: Facebook, Spotify, Stitcher, Snapchat, YouTube, WhatsApp, Netflix, iTunes… the list goes on. Into this mix, add the increased availability…
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Feminist Movement - Hook Research
Consumer Insight
17/03/2017

How is the feminist movement affecting teens today?

Last weekend, Hook Research attended the Women of the World Festival and sat in on a panel of four adolescent girls discussing their views on the feminist movement as teenagers. Whilst there was a genuine buzz of positivity and empowerment, there was also a real sense of just how much…
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male mental health - Hook Research
Consumer Insight
11/12/2016

No Really, I’m Fine – the Current State of Male Mental Health in 3 Statistics

Hook Research attended the Southbank Centre’s annual Being a Man Festival in November, as part of our ongoing research into modern, urban masculinity. The current state of male mental health was a frequent topic throughout the festival’s varied talks; many contributors often lamented the brave masks that men felt they had to put on…
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Consumer Insight
24/11/2016

Easy Like Sunday Morning: the Art of Human Moments

We all know the scene – a folded back duvet, a tray of coffee and the Sunday papers, with a happy couple wrapped up in silky pyjamas. The ‘ Easy Like Sunday Morning ’ theme was a selling point for mattress companies and home ware stores everywhere in the 90s.…
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Hook Show N Tell - Hook Research
Consumer InsightKids Media
29/09/2016

Show N Tell Report 2016 – Hook Research’s Insight into Kids 7-12

https://vimeo.com/182409079 "There's no such thing as normal" How are kids thinking about different people and lifestyles? And how is this impacting their thoughts about themselves? Hook Research's Show N Tell Report 2016 aimed to answer these questions, and many others like them in our new, bi-annual research into the lives of British children.…
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Consumer Insight
07/09/2016

From Cradle to Rave: Changing how we Understand Lifestages

Anyone who has worked in research knows about the holy grail of the 18-35 audience. Of the age bands used throughout research, this group includes the tastemakers: the people who will not only consume a brand but who – through their vitality, coolness and effortless joie de vivre – will pull…
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echo chamber 2 - Hook Research
Consumer Insight
26/08/2016

How many Millennials does it take to build an echo chamber?

I want to be a bit pedantic just for a moment. Post-Brexit I heard quite a bit about the ‘echo chamber’: many have spoken about how Millennials were so caught up in an echo chamber of social media and liberal friend groups that they failed to fully participate in the referendum.…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.