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Consumer Insight

24/11/2016

Easy Like Sunday Morning: the Art of Human Moments

We all know the scene – a folded back duvet, a tray of coffee and the Sunday papers, with a happy couple wrapped up in silky pyjamas. The ‘ Easy Like Sunday Morning ’ theme was a selling point for mattress companies and home ware stores everywhere in the 90s.…

Consumer Insight Kids Media

29/09/2016

Show N Tell Report 2016 – Hook Research’s Insight into Kids 7-12

https://vimeo.com/182409079 "There's no such thing as normal" How are kids thinking about different people and lifestyles? And how is this impacting their thoughts about themselves? Hook Research's Show N Tell Report 2016 aimed to answer these questions, and many others like them in our new, bi-annual research into the lives of British children.…

Consumer Insight

07/09/2016

From Cradle to Rave: Changing how we Understand Lifestages

Anyone who has worked in research knows about the holy grail of the 18-35 audience. Of the age bands used throughout research, this group includes the tastemakers: the people who will not only consume a brand but who – through their vitality, coolness and effortless joie de vivre – will pull…

Consumer Insight

26/08/2016

How many Millennials does it take to build an echo chamber?

I want to be a bit pedantic just for a moment. Post-Brexit I heard quite a bit about the ‘echo chamber’: many have spoken about how Millennials were so caught up in an echo chamber of social media and liberal friend groups that they failed to fully participate in the referendum.…

Show N Tell Report 2016 – Hook Research’s Insight into Kids 7-12

From Cradle to Rave: Changing how we Understand Lifestages

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