Category

Covid & the Consumer

New Escapism - Covid & the Consumer
Covid & the Consumer
31/07/2020

Covid & the Consumer: how lockdown re-wrote the meaning of escapism

Escapism has long been a driving force for consumer behaviours. The need to seek distraction and relief from the unpleasant realities of the world influences everything: from the media we watch and the products we buy, to where we travel. ‘Escapism’ in many ways has become a marketing by-word for…
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Digital Luxury Experiences
Covid & the Consumer
15/07/2020

Covid & The Consumer: Access & Exclusivity in Digital Luxury Experiences

Luxury shopping is largely an experiential, tactile, in-shop experience. The personal service together with the look, touch, sound and smell of shops combine to create a sense of exclusivity and specialness. According to McKinsey, millennials in particular are looking for increasingly experiential and instagrammable luxury shopping experiences. However, with non-essential…
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Covid & the Consumer: Clothes Shopping and Self-Care In a Pandemic
Covid & the Consumer
01/07/2020

Covid & the Consumer: Clothes Shopping and Self-Care In a Pandemic

Following on from last week's look at the changing face of the supermarket shopping experience during Covid-19, in this week's thought-piece we explore how shopping has become a reinforced act of self-care during the pandemic... Despite having nowhere to go, young people are purchasing more clothes online than ever, with…
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Covid & the Consumer
17/06/2020

Covid & the Consumer: The Changing Face of the Supermarket Shop

We're beginning to explore the new realities and experiences of consumers in our new pandemic-focused world through our 'Covid & the Consumer' series of thought-pieces. In this first article, Lucy explores how the pandemic is changing the supermarket experience during Covid-19... Under lockdown the cultural discourse surrounding food shopping has…
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DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.

DON'T MISS OUT!
Each month, Hook's experts create a roundup of hot takes and insights into the Kids and Media industries... for free!

This information will never be shared with third parties.